SoundHound AI, Inc. and HARMAN International focused on connected technologies and solutions for automotive, consumer and enterprise markets, announced they will be working together to bring a seamless, natural voice AI experience to the automotive market. SoundHound will draw on its knowledge of automotive voice technology to deliver advanced speech recognition software to the HARMAN Ignite Store, a leading connected vehicle platform which enables automakers to develop, manage and operate their own in-vehicle app store. This voice-enablement will allow drivers and passengers to effortlessly launch and interact with the broad range of apps and devices already accessible via HARMAN Ignite Store – providing next-level handsfree convenience and safety.

Working together, the two companies aim to create new, voice AI-enabled possibilities for automakers looking to uplevel their in-vehicle technology. SoundHound's disruptive voice AI is the result of over 17 years of innovation. Built on Speech-to-Meaning® and Deep Meaning Understanding® technologies, the company's advanced voice AI platform provides exceptional speed and accuracy.

Speech-to-Meaning technology tracks speech in real-time and understands the context, even before the user has finished speaking. Deep Meaning Understanding enables in-vehicle voice assistants to address multiple questions and filter results simultaneously. Because these technologies work more like the human brain, this best-in-class voice AI allows drivers and passengers to control their in-vehicle experience using natural human speech.

With over 90 % of new vehicles globally projected to have voice assistants by 2028 (Automotive World), SoundHound and HARMAN will provide an exceptional, customer-focused solution to automakers looking for a fully OEM-owned and branded in-vehicle experience.