Spark app, which launched in
Project Lead Tobias Plaputta said that the Spark app grew from an increasing frustration with the one-size-fits-all approach of many online dating sites. "We saw space in the online dating market for an app that could help people to truly customize the way in which they present themselves."
"We believe that people are more than just a bio, which is why we designed Spark around the concept of 'frames.' These include photo filters and interactive question cards that allow users to curate a unique profile, and match with others on what matters to them."
Plaputta said the Spark team has also "taken steps to foster matches based on personality first and demographics second" – such as not displaying users' ages on profiles. "We think an emphasis on age can distract people from finding the right match."
Spark has now successfully launched in
Plaputta said that his team deliberately chose
The iOS Spark app is currently available across
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About Spark
Launched in 2020, Spark is a dating app centered around the concepts of creativity and self-expression. It is one of the portfolio brands of
SOURCE Spark
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