SPC Global Holdings Limited has appointed John Harwood as Group Chief Commercial Officer, commencing on 6 January 2025. John is a seasoned professional with extensive experience in sales and marketing. Most recently, John served as the Transformation Lead at Carlton & United Breweries (CUB), part of Asahi Beverages.
Over the years, he has held several key positions at Asahi Beverages, including General Manager of On The Go at Asahi Lifestyle Beverages (ALB). In this role, John played a key role in expanding the product portfolio and improving market share. John's career began at Diageo in the UK, where he held various commercial roles before relocating to Melbourne.
His expertise in strategy and transformation has been instrumental in driving growth and innovation across consumer products. John holds an International Management degree from Heriot-Watt University in Edinburgh, Scotland.
