Speedway Motorsports two industry veterans received promotions as Mike Burch was named the company's chief operating officer, while Jerry Caldwell was promoted to president of Bristol Motor Speedway. The promotions were announced by Speedway Motorsports President and CEO Marcus Smith. Burch, who joined Speedway Motorsports in 2003, most recently served as chief strategy officer, and previously held positions of senior vice president of national sales and marketing and manager of business development.

He earned undergraduate degrees in economics and management & society at the University of North Carolina at Chapel Hill and a master's degree in sport management from Georgia Southern University before working with several NBA teams, including the Orlando Magic, Houston Rockets and Charlotte Hornets, where he served as vice president of marketing from 2000 to 2002. Caldwell's career at Bristol Motor Speedway epitomizes the American Dream, starting as an events department college intern before transitioning full-time to the BMS sales and marketing department in 1997. In the following years, he was recognized twice as the BMS Employee of the Year and once as the Speedway Motorsports Salesperson of the Year.