Speqta AB' SaaS service Bidbrain launched a new campaign tool. The new functionality enables e-retailers to easily set different budgets and ROAS targets on different parts of their assortment. A requested feature that will help e-retailers to get more sales at the same ad spend and therefore be more profitable.

Bidbrain is a SaaS platform for e-retailers who want to optimize their sales at a given ROAS (Return On Ad Spend). In addition to the optimization, the service is also providing more transparency and better control of the advertising. Now Bidbrain is launching a more efficient way for e-retailers to spend their advertising costs and generate sales on: A new powerful campaign tool.

Powerful campaign tool Bidbrain now gives e-retailers an opportunity not only to set the same ROAS for the entire store's range, but also a powerful filter function to more easily choose which parts of the store's assortment should have a certain ROAS. The e-retailer can now create unique campaigns based on parameters such as: Brand, Product category, Price, Product type, On sale and all parameters available in custom labels.