Splash Beverage Group Launches New Copa di Vino 4-Pack Through Distributors Nationwide
09/28/2021 | 08:01am EST
Fort Lauderdale, Florida, Sept. 28, 2021 (GLOBE NEWSWIRE) -- Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced the launch of the all-new Copa di Vino 4-pack in celebration of Copa’s 10th anniversary of providing premium wines by the glass, a customer favorite nationwide.
Copa’s 4-pack offers a new spin on customers’ favorite premium wine by the glass that provides a fresh and clean look. Copa’s new 4-pack presents enhanced merchandising at retail, delivering unity and a more prominent billboard on the shelf. The new packaging features a custom cutout in the classic Copa cup design that reveals the proprietary single cup inside.
With Copa’s new rollout, Splash Beverage Group has commenced shipping the new 4-packs to distributors nationwide. The product will retail for approximately $11.99, with occasional promotional pricing as low as $9.99. The Copa 4-pack will facilitate more penetration within the grocery and mass-market channels for the Copa di Vino brand franchise.
“Following the years of Copa di Vino’s success, we wanted to introduce a product to market that would allow our customers to bring more Copa home. We can’t wait for the consumers to enjoy their favorite Copa Di Vino premium wine by the glass in a larger quantity. As we begin shipping to distributors nationwide, we look forward to monitoring the successful rollout of Copa’s new 4-pack, “commented Bill Meissner, President and Chief Marketing Officer of Splash.
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.