Sportamore CEO Johan Ryding has sold 16.000 shares in Sportamore during the period 6-9 december 2019. Johan Ryding remains as a long term shareholder after the transaction.

"The sale is done for personal financial reasons. The share price development has resulted in a too high loan-to-value ratio and parts of my loan financing is due for repayment at year-end. This sale constitutes less than five percent of my total holding in Sportamore, says Johan Ryding, CEO Sportamore.

For more information, visit www.sportamore.se or contact:

Johan Ryding, CEO

Phone# 0705 56 22 26

About Sportamore

Sportamore AB (publ) is the Nordic region's leading and fastest growing technology company that sells sport-related products online. In 2018, the Group had sales of SEK 947 million. In May 2015, Sportamore was listed on NASDAQ Stockholm, and has won prices for the Year's Online Store, E-Commerce of the Year, and won the award as the Customer Service of the Year. In 2018, Sportamore and Sportamore Outlet had over 54 million visitors. Sportamore sells over 30,000 products from around 300 different brands representing more than 30 different sports. Sportamore always has focused on an attractive customer offering by offering all that the customer needs for its sport, to the right price and with fast delivery.
For more information please visit www.sportamore.se

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