DGAP-News: SPORTTOTAL AG / Key word(s): Alliance 
SPORTTOTAL AG: sporttotal acquires AFC Asian Qualifiers - Road to Qatar media rights from the Asian Football 
Confederation 
2021-07-09 / 11:00 
The issuer is solely responsible for the content of this announcement. 
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Corporate News 
sporttotal acquires AFC Asian Qualifiers - Road to Qatar media rights from the Asian Football Confederation 
- All AFC Asian Qualifiers - Road to Qatar matches on sporttotal 
- Top fixtures being aired on #dabeiTV 
- New markets and profitable marketing opportunities 
Cologne, 9 July 2021. sporttotal.tv gmbh, one of the largest multi-sport streaming platforms in Germany and a 
wholly-owned subsidiary of SPORTTOTAL AG, is the new partner of the Asian Football Confederation (AFC) in Germany, 
Austria and Switzerland. From September, sporttotal broadcasts all AFC Asian Qualifiers - Road to Qatar matches and 
will be adding the AFC Asian Qualifiers - Road to Qatar as a flagship competition to enhance their portfolio of rights 
with top-tier professional football. All matches will be distributed on sporttotal.tv with the top fixtures being aired 
on sporttotal's #dabeiTV channel, available via Magenta TV. 
Dato' Windsor John, the AFC General Secretary, said: "The AFC is delighted to enter into this partnership with 
sporttotal to broadcast the AFC Asian Qualifiers - Road to Qatar in Germany, Austria and Switzerland, a region with an 
enormous football fanbase and incredible passion for the sport. This deal demonstrates the ever-growing stature of the 
AFC's competitions, and we thank Sporttotal for the belief they have shown in the future of Asian football by entering 
into this agreement." 
Dr. Roman Schade, Director Media Rights and Legal (Sporttotal AG) said: "We are delighted to expand our sports 
portfolio and develop further markets as well as target groups in Germany, Austria and Switzerland. The AFC Asia 
Qualifiers - Road to Qatar offers highly exciting content and creates new marketing potential for sporttotal. Together 
with new partners, we will offer a high-reach platform, an engaged community with great fans and will create added 
value for all sports enthusiasts." 
Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: "We are pleased to welcome sporttotal as a 
media partner. sporttotal will bring this critical final phase of the AFC Asian Qualifiers - Road to Qatar closer to 
football fans in Germany, Austria and Switzerland. The partnership with sporttotal.tv gmbh is an important step in 
making Asian football more accessible for a global audience and we are looking forward to working with their teams to 
drive the growth of the fanbase of AFC national team competitions in Europe." 
About the AFC 
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making 
up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. 
The AFC organises the AFC Asian Cup and the AFC Women's Asian Cup, which are the flagship Continental national team 
competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to 
the beautiful game across the length and breadth of the Continent and beyond. 
About Football Marketing Asia 
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the 
rights cycles 2021-2024 and 2025-2028 (excluding (i) Japan in the case of media and certain sponsorship rights; and 
(ii) MENA in the case of media rights). FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, 
Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and 
expertise. 
To learn more, please visit www.FootballMarketingAsia.com 
About SPORTTOTAL AG 
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the 
rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and 
international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded 
in 1979, operates a high-traffic portal through sporttotal.tv, with strong growth for online sport videos and live 
streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted 
live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG's service portfolio also comprises the 
technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events 
such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for 
prestigious companies such as Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the #dabei.tv linear TV station, 
and organises high-calibre live events such as the Porsche Experience. 
To learn more, please visit www.sporttotal.com or www.sporttotal.tv 
Contact: 
Company: 
SPORTTOTAL AG 
Am Coloneum 2 
50829 Köln 
Germany 
www.sporttotal.com 
Tel: +49 [0] 221_7 88 77_ 0 
Fax: +49 [0] 221_7 88 77_ 199 Email: info@sporttotal.com 
Investor Relations: 
BSK Becker+Schreiner Kommunikation GmbH 
Tobias M. Weitzel 
Tel.: +49 [0] 2154_ 81 22 16 
Email: weitzel@kommunikation-bsk.de 
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2021-07-09 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      SPORTTOTAL AG 
              Am Coloneum 2 
              50829 Köln 
              Germany 
Phone:        +49 (0)221 7 88 77 0 
Fax:          +49 (0)221 7 88 77 199 
E-mail:       info@sporttotal.com 
Internet:     www.sporttotal.com 
ISIN:         DE000A1EMG56 
WKN:          A1EMG5 
Listed:       Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Stuttgart, Tradegate Exchange 
EQS News ID:  1216916 
 
End of News   DGAP News Service 
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1216916 2021-07-09


 
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(END) Dow Jones Newswires

July 09, 2021 05:00 ET (09:00 GMT)