Spotify Technology S A : Celebrates the Summer of Road Trips by Sponsoring Highways Across the U.S. and Launching the Ultimate Driving Playlist

Across the U.S., drivers are hitting the gas on an activity that's been trending in 2021: road trips. In the last year, many Americans have taken one, and still more drivers plan to put the pedal to the metal as summer comes to a close. Among them are Spotify listeners who spent the last few months exploring back streets and country roads-and blasting traffic-friendly tunes. In fact, over the past three months, Spotify'sFamily Road Tripplaylist saw a 77% increase in streams in the U.S., and globally,Pop Drivestreams increased by 51%. Headlining the car karaoke? 'Mr. Brightside' byThe Killersis the top song added to user-generated road trip playlists.

Starting September 2, Spotify is hitting the road too, sponsoring nine highways across the U.S. and naming them after iconic songs fans love to cruise to. Come along for the ride as highways in California, Nevada, Colorado, Texas, Georgia, Pennsylvania, and New York rock Spotify billboards spotlighting artists and their iconic 'road' songs.

Plus, listeners will be able to sing along to these popular songs on Spotify with a new curated playlist for road trips big and small withThe Ultimate Spotify Sponsored Highways Playlist.

In San Diego, California, fans will be happy to cruise to Driver's License, Drive, inspired byOlivia Rodrigo's 'drivers license.'

East Coasters can also sing along to the iconic bridge from the hit song 'drivers license' while cruising under the Olivia Rodrigo Bridge in Queens, New York.

Fans can drive throughLady Gaga's hometown of New York, New York, withHighway Unicorn (Road To Love), Highway.

When drivers head throughRoad to Nowhere, Road in New York, New York, they may not know exactly where they're going, but thisTalking Headstune ought to help them get there.

In Atlanta, Georgia, drivers will say hello toElton Johnwhile riding alongGoodbye Yellow Brick Road, Road.

Those driving all night long through Texas can reminisce withRascal Flatts' earworm onLife is a Highway, Highway in Dallas.

Take Me Home, Country Roads, Road may not actually take you home, but it will take you through the cityJohn Denvernamed himself after: Denver, Colorado.