Germany is one of the most mature markets for podcasting, with a culture that has been attuned to audio for decades. So Spotify has been active in the market, churning out Spotify Original and Exclusive podcasts for several years-while watching the format grow and mature. The growth and longevity have enabled us to experiment with unique talents, formats, and trends.
The newest Spotify original podcast in Germany, Podcasts -der Podcast(Podcasts - the Podcast) plays on that maturity with a brand-new format. The show parodies existing podcasts, hosts, and the medium as a whole, much like TV shows and movies already do globally. The podcast serves as a touching yet hilarious love letter to the evolving, important medium.
We talked to Saruul Krause-Jentsch, Head of Studios, Germany, to better understand why Germany's listeners were ready for this satirical format, what it means for the future of podcasting, and why she's excited to tune in.
The first Spotify Exclusive podcast, Fest & Flauschig, came out of Germany in April 2016. So we've had five years of experience in Germany around podcast production since then. We understand our core podcast audience very well and have launched over 40 other successful German shows across comedy, entertainment, and relationships. Our most successful podcasts continue to be comedy and entertainment, but we're constantly evolving into new formats and genres, like documentaries, fiction, and daily news. For example, our six daily formats have gained a lot of traction and are positioned at the top of the chart rankings in the region.
All of this sets us up to be innovative, and now we want to grow and learn further with a more satirical podcast show like Podcasts - der Podcast.
Spotify Technology SA published this content on 18 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 May 2021 13:53:08 UTC.