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SPOTIFY TECHNOLOGY S.A.

(SPOT)
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Spotify Technology S A : Germany Takes Podcasting to a New Level With a New Podcast Parodying… Podcasts

05/18/2021 | 09:54am EDT

Germany is one of the most mature markets for podcasting, with a culture that has been attuned to audio for decades. So Spotify has been active in the market, churning out Spotify Original and Exclusive podcasts for several years-while watching the format grow and mature. The growth and longevity have enabled us to experiment with unique talents, formats, and trends.

The newest Spotify original podcast in Germany, Podcasts -der Podcast(Podcasts - the Podcast) plays on that maturity with a brand-new format. The show parodies existing podcasts, hosts, and the medium as a whole, much like TV shows and movies already do globally. The podcast serves as a touching yet hilarious love letter to the evolving, important medium.

We talked to Saruul Krause-Jentsch, Head of Studios, Germany, to better understand why Germany's listeners were ready for this satirical format, what it means for the future of podcasting, and why she's excited to tune in.

The first Spotify Exclusive podcast, Fest & Flauschig, came out of Germany in April 2016. So we've had five years of experience in Germany around podcast production since then. We understand our core podcast audience very well and have launched over 40 other successful German shows across comedy, entertainment, and relationships. Our most successful podcasts continue to be comedy and entertainment, but we're constantly evolving into new formats and genres, like documentaries, fiction, and daily news. For example, our six daily formats have gained a lot of traction and are positioned at the top of the chart rankings in the region.

All of this sets us up to be innovative, and now we want to grow and learn further with a more satirical podcast show like Podcasts - der Podcast.

Disclaimer

Spotify Technology SA published this content on 18 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 May 2021 13:53:08 UTC.


© Publicnow 2021
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Financials
Sales 2021 9 542 M 11 114 M 11 114 M
Net income 2021 -115 M -134 M -134 M
Net cash 2021 1 927 M 2 245 M 2 245 M
P/E ratio 2021 -331x
Yield 2021 -
Capitalization 41 560 M 48 405 M 48 405 M
EV / Sales 2021 4,15x
EV / Sales 2022 3,45x
Nbr of Employees 5 584
Free-Float 70,4%
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Mean consensus OUTPERFORM
Number of Analysts 28
Last Close Price 217,19 €
Average target price 245,73 €
Spread / Average Target 13,1%
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Managers and Directors
Daniel Ek Chairman & Chief Executive Officer
Paul Aaron Vogel Chief Financial Officer
Stig Gustav Victor Söderström Chief Research & Development Officer
Martin Lorentzon Independent Director
Cristina Stenbeck Independent Director
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