When you head to Spotify to stream your favorite podcast, sometimes you're looking for an active listening experience-one with the option to more deeply engage with the content you're listening to. That's why we've created features like Polls and Q&Afor a chance to interact with creators. It's also why we've incorporated video podcasts alongside our audio offering so fans can get to know their favorite podcast hosts even better, and creators can connect with their audiences in a much deeper way.
When we began rolling out video podcasts on Spotify, we tested the format with a variety of Spotify Originals. Since then, we've found that our users want the option to easily switch between audio only and video depending on where they are, what they're doing, and what they're enjoying. So today, we're beginning a major expansion of our video podcast catalog-by putting it in the capable hands of creators.
Soon, Spotify users will see a lot more video podcasts on the platform as we open up access for creators to begin publishing video podcasts to Spotify. This tool will be accessible through Anchor, Spotify's podcasting platform, and will offer a seamless way for creators to upload video content and publish to Spotify.
We'll be launching on a rolling basis with a number of key creators, including existing podcasters who are expanding to video as well as video creators looking to extend their offering to Spotify listeners. Some of these include Philip DeFranco, The GaryVee Audio Experience, Jasmine Chiswell,The WAN Show, Juicy Scoop with Heather McDonald, Tap In w/ Harry Jowsey, and many more to come. These shows join Spotify Originals and Exclusives including The Ringer's Higher Learning with Van Lathan and Rachel Lindsayand The Joe Rogan Experience. Expect to see more original video podcasts from Spotify in the future.
Ready to take a watchanda listen? Here's how to find video content:
Open the Spotify mobile app.
Navigate to the show you're excited about and go to the episode page.
Hit "Play" on a podcast episode.
Tap the play bar at the bottom of the screen to view the video full-screen.
Sit back, listen, and watch! (Or if you want to go back to just listening, you can easily do that too).
More video podcasts will soon be coming to Spotify, so keep an ear-and an eye-on your favorite creators and shows.
Are you a podcast creator? Head over to Anchor's blogto learn more about the video podcasting feature.
Spotify Technology SA published this content on 21 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 October 2021 13:23:03 UTC.