In March of 2020, Spotify launched an emerging artist program calledRADARin 50 markets around the world. Since then, RADAR has propelled musical up-and-comers to the next stage of their careers by connecting them with new audiences on Spotify's global platform. Now, Spotify Italy is getting ready to launch its second edition of the program.
Last year's rising artistshave experienced huge growth since joining the RADAR program. Genre-agnostic BLANCOsaw a year-over-year growth of over 7,500% in monthly listenership and a 30,000% increase in daily listeners. When his debut album,Blu Celeste, was released, all 13 tracks occupied the top 13 positions on the Spotify charts.
Singer and musicianMara Satteialso found new fans and became the fourth most-streamed female artist in Italy in 2020. Daily streams of Rondodasosa and Il Tre grew by 470% and 560% respectively in one year, and during the last three months, newcomersSperanza, Radical, andCARAwere Italy's most-discovered artists with more than 300,000 new plays each.
This year's selection of artists is poised to become just as popular. These RADAR musicians also reflect a changing landscape of Italian and global music in which genre lines are becoming blurred and themes of diversity and inclusion dominate.
"Spotify is particularly focused on the growth of artists, and RADAR Italia 2021 is yet another demonstration of this," said MelanieParejo, Spotify's Head of Music for Southern Europe. "Our priority will always be to increase the connection between creators and their fans, as well as to help them reach new audiences. The aim of the program is to give visibility to emerging talent on an international level and to highlight all culturally relevant music genres in Italy, as Spotify reflects the country's diverse musical culture."
Through this program,Spotify will continue to support these rising stars with a dedicatedRADAR Italia playlist, features on our editorial channels, and a personalized marketing plan that will give listeners around the world the chance to discover their music.
Get to know the 10 artists participating in RADAR Italy 2021:
Spotify Technology SA published this content on 27 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 September 2021 13:21:08 UTC.