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SPOTIFY TECHNOLOGY S.A.

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Spotify Technology S A : The Spice Girls Continue to Find Fans 25 Years After Their Hit ‘Wannabe'

07/12/2021 | 10:46am EDT

In July of 1996, the Spice Girls burst onto the music scene with their platform heels, Union Jack clothing, and their single 'Wannabe.' Their lyrics of female empowerment made waves and started a global 'girl power' revolution unlike anything the music and pop culture industry had witnessed before, with a lasting impact ever since.

So to celebrate the anniversary of their debut hit, on July 9 the Spice Girls will be releasing an EP, Wannabe 25, that includes a demo of the original single, a remix by JuniorVasquez, and a new ballad called 'Feed Your Love.'

On the platform, Spotify's celebrating the occasion with This Is Spice Girls, the ultimate destination for fans of the girl group. There, listeners will find a new long-form version of the 'Wannabe' music video that's exclusive to Spotify. The playlist also includes new storylines from the band, where they share details on their biggest hits.

Spotify may not have been around during the group's '90s inception, but that doesn't mean fans aren't listening to their music on the platform two decades later. In fact, 'Wannabe' has been streamed more than 590 million times on Spotify, with listeners in the United States streaming the most, followed by Germany and the U.K.

'We continue to see a huge number of streams daily for their music, ranging from the songs we allknow and love, such as 'Wannabe,' 'Stop,' and 'Spice Up Your Life,' to niche releases that only a die-hard fan would play on repeat,' shares Sulinna Ong, Head of Music at Spotify U.K. and Ireland. 'They truly changed the pop landscape forever, giving women a voice in the industry and giving fans the confidence to be their true selves.''

Music from the Spice Girls has also found a home on millions of user-generated playlists-20 million, to be exact. As to the age of those streaming the British pop sensation's tracks on Spotify? You may be surprised to learn that 18-to-24-year-olds are the ones streaming the Spice Girls' music most (despite being born after the group's first single was released).

Remarking on this, the band said, 'Spice Girls has always been about unity and inclusion, and it makes us so proud that after 25 years our music is still inspiring a whole new generation. Thanks to Spotify for keeping us connected to our fans around the world. Streaming has been a huge part of keeping our music alive and it's amazing that so many people around the world listen to us on Spotify.'

For fans looking to dive a little deeper into the archives, there's plenty of podcast content on Spotify that offers a glimpse into the lives and minds of Sporty, Baby, Ginger, Scary, and PoshSpice. The WANNABEpodcast shares insights into where the famous five are now, and how their careers progressed since their time in one of the world's most famous girl bands. BBC's Raw, a podcast that curates 'rare and newly discovered interviews,' released an episodethat highlights sound clips from the group members from 1996 and 1998.

Whether you want to practice the dance moves to 'Stop' or hear the WANNABEpodcast cohosts discussMelanie C's single 'Who I Am,' there's plenty of Spice on Spotify.

Revisit the Spice Girls' catalogue and sing along to your favorite girl power anthem below.

Disclaimer

Spotify Technology SA published this content on 12 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 July 2021 14:44:15 UTC.


ę Publicnow 2021
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Net income 2021 -118 M -139 M -139 M
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Capitalization 38 281 M 44 942 M 44 966 M
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EV / Sales 2022 3,17x
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Stig Gustav Victor S÷derstr÷m Chief Research & Development Officer
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