Sprout Social Enhances Review Management Capabilities with Yelp Integration
November 22, 2021 at 04:30 pm EST
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Sprout Social announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration of Yelp?s trusted data further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation. Recent studies show that 86% of consumers read online reviews, and 91% of consumers aged 18-34 trust reviews as much as a personal recommendation. As brands seek to manage the growing volume and influence of online reviews, review management has become an increasingly important tool for businesses to more efficiently and impactfully engage with their customers. Sprout Social launched review management in 2019 to provide customers with one, streamlined platform that helps manage vital branding and engagement efforts across and beyond social media. In addition to Yelp, Sprout users can view, filter and reply to reviews across multiple platforms.
Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. The Company provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. The Company operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. Its cloud platform allows organizations of all sizes to create stronger relationships through social media, create and publish effective content, measure, and improve performance, and better understand their markets and customers. It also offers a 30-day free trial model to its prospective customers.
SPROUT SOCIAL, INC. 
