Square and TikTok Partner to Help Businesses Expand Their Reach Online
September 28, 2021 at 11:30 am EDT
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Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTokenables sellers to send fans directly from TikTok videos, ads, and shopping tabs on their profiles to products available in their existing Square Online store, providing a streamlined shopping experience that retains the look and feel of their personal brand. To take advantage of these powerful new commerce features from TikTok, TikTok For Business users can now quickly and easily set up a free, fully integrated Square Online store and start selling right away. With Square x TikTok, sellers are able to grow their business by running ads using TikTok Ads Manager, sync their existing item catalog to TikTok for inclusion in curated shopping tabs on their profiles, and include product links in content that points buyers to Square Online in order to complete a purchase. Square x TikTok will be available to all sellers coming soon.
Block, Inc. is focused on creating ecosystems for distinct customer audiences. The Company operates through two segments: Square and Cash App. Square segment includes managed payment services, software solutions, hardware, and financial services offered to sellers, excluding those that involve Cash App. Square is a cohesive commerce ecosystem that helps sellers start, run, and grow their businesses, including enabling sellers to accept card payments, provide reporting and analytics, and facilitating next-day settlement. Cash App segment includes the financial tools available to individuals within the mobile Cash App, including peer-to-peer payments, bitcoin and stock investments. Cash App also includes Cash App Card, which is linked to customer stored balances that customers can use to pay for purchases or withdraw funds from an ATM. Cash App also includes the BNPL platform. Its bitcoin ecosystem includes TBD, which is an open developer platform.
BLOCK, INC. 
