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    SRP   FR0013006558


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Srp Groupe : First half 2021: strong growth in the first half

07/29/2021 | 12:15pm EDT

29 July 2021


First half 2021: strong growth in the first half

REVENUE: €388.3M (+28.3%)

EBITDA: €33.0M (+368%), 8.5% margin


La Plaine Saint Denis, 29 July 2021 – Showroomprivé (SRP Groupe), a leading European online retailer for the Digital Woman, announces strong growth in its earnings for the first half, ended 30 June 2021.

Strong revenue and profitability growth in H1 2021, including 13.7% in Q2 2021

Strong growth of the activity (+28.3%) driven by the core business (+29.2% of the online sales)
  • Confirmation of the success of strategic repositioning measures and the revitalisation of the offer (attractiveness, new brands);
  • High level of loyalty from members and continued momentum in acquiring new buyers;
  • Ramp-up of new growth drivers led by aremarkable performance by SRP Media and launch of the Marketplace.

EBITDA[1] of €33.0 million, vs €7.0 million in H1 2020
  • Strong increase in gross margin to 40.6% (vs 37.1% in H1 2020) in line with the trend in the second half of 2020 (continued business selectivity, better management of returns to suppliers and stocks, continued transition of the model to dropshipping);
  • Good control of operating expenses (marketing, logistics, administration) at 34.2% of revenues (down 3.5 points vs H1 2020) offering a good operating leverage.

Net income of €20.6 million, already higher than for the full year in 2020

Sound and strengthened financial structure
  • Shareholders' equity of €198.1 million, strengthened by 2020 earnings;
  • Gross cash of €108.8 million, with positive free cash flow of €16.5 million driven by a good operating cash flow generation of €23.1 million;
  • Repayment of the €35 million state-guaranteed loan in June 2021;
  • Net cash of €27.9 million as at 30 June 2021 (€45.2 million excluding IFRS 16 lease liabilities).

Outlook and confirmed ambitions for a profitable growth in 2021
  • Strengthen our model in the face of a more demanding comparison base in the very short term;
  • Capitalise on an enduringly powerful asset: a unique base of approximately 25 million members in total and our ability to convert them into buyers;
  • Continue to broaden our brand portfolio whilst maintaining a high level of selectivity;
  • Accelerate the development of growth drivers, highly EBITDA generative, such as SRP Media, the new Marketplace and SRP Studio;
  • Maintain strict control and continue the optimisation of operating expenses.


 (€ million) H1 2020 H1 2021 Variation % variation
Net revenues 302.7 388.3 +85.5 +28.3%
Total Internet revenues 298.2 385.1 +84.5 +29.2%
Gross margin 112.4 157.6 +45.2 +40.2%
as % of revenues 37.1% 40.6% - +3.5pts
Operating expenses 114.0 132.6 +18.6 +16.3%
as % of revenues 37.7% 34.2% - -3.5pts
EBITDA 7.0 33.0 +25.9 +367.9%
EBITDA margin as % of revenues 2.3% 8.5% - +6.2pts
Net income/(loss) -6.6 20.6 +27.2 N.A.

Showroomprivé co-founders and co-CEOs Thierry Petit and David Dayan commented on these results:


We have also used this half-year to continue to develop our new growth drivers, which will help increase profitability in the short and medium terms. SRP Media, whose purpose is to monetise the value of our membership and buyer assets, is growing as expected. The results of the marketplace, launched early in the year, are in line with our expectations, which were deliberately cautious in order to adjust our model in this area before stepping up the pace of its development over the coming half-years.

In a climate obviously characterised by more muted growth, due largely to the recovery of consumption in bricks and mortar outlets, but also to reduced availability of stocks among our partners, we plan to continue focusing our efforts on keeping our operating expenses on a tight rein in order to maintain a robust economic performance over the long term. All our teams are focused on this goal of creating sustainable value.”



(€ thousand) H1 2020 H1 2021 Variation
Internet revenues      
France 252,749 322,262 +27.5%
International 45,433 62,865 +38.4%
Total Internet revenues 298,181 385,127 +29.2%
Other revenues 4,552 3,145 -30.9%
Net revenues 302,733 388,272 +28.3%

Net revenues for the first half of 2021 were up by a sharp 28.3% compared with the first half of 2020 at €388.3 million. After a stellar first quarter, the Group managed to deliver double-digit growth (+13.7%) in the second quarter despite a more demanding comparison base, confirming the strong momentum and an offer that matches customers' expectations.

Online sales in France amounted to €322.3 million, up 27.5% over the half-year, driven by the core business of internet sales and thanks to the development of new growth drivers, including a good performance by SRP Media. The sanitary situation obviously had an impact on the ticketing/travel segment, where revenues remained low over the half-year. However, the activity picked up towards the end of the half-year as travel restrictions were gradually lifted. The Group launched its marketplace in the first half. Its contribution to revenues (commissions only) is still marginal, but is expected to increase gradually over the coming half-years.

Internationally, internet revenues grew by 38.4% to €62.9 million, benefiting from an enrichment of the offer and strong revenue generation by Saldi Privati in Italy.

Revenues from other activities (wholesale physical clearance of unsold inventory and online returns) amounted to €3.1 million. This non-strategic and relatively unprofitable revenue stream continues to vary from one quarter to the next, mainly because of one-off clearance operations launched by the Group on the physical market. Recent changes in the sales model have reduced residual volumes needing to be sold through this channel, thanks to better stock management and sale through digital channels.

Over the period, Showroomprivé continued the transition of its model towards dropshipping (up 6 points to 26% of sales), while seizing occasional opportunities for targeted purchases of firm stocks.

Key performance indicators

  H1 2020 H1 2021 Variation
Gross Merchandise Volume (GMV)[2] 444.1 527.7 +18.8%
Cumulative buyers* (millions)[3] 10.149 11.029 +8.7%
Buyers** (millions)3 2.114 2.305 +9.0%
of which repeat buyers*** 1.7 1.9 +9.2%
as % of total buyers 83% 83% -
Number of orders (millions)3 6.413 7.404 +15.5%
Revenue per buyer (IFRS)3 127.8 152.7 +19.5%
Average number of orders per buyer 3.0 3.2 +5.9%
Average basket value 42.1 47.5 +12.8%

* All buyers who have made at least one purchase on the Group's platform since its launch

** Member who made at least one order during the year

*** Member who made at least one order during the year and at least one order in prior years

GMV totalled €527.7 million, an increase of €83.6 million (+18.8%) compared with the first half of 2020.

The good momentum in terms of acquiring new members and converting them quickly into new buyers continued in the first half of 2021, with the number of buyers increasing by 9.0%, bringing the buyer base to a cumulative 2.3 million. This performance once again confirms Showroomprivé's ability to attract and convert new customers over the long term.

Similarly, the success of the policy of greater selectivity of the offer andits enrichment, already initiated in 2020 with the signing of new premium partner brands, has resulted in an increase in the average basket size of about €5 year on year to €47.5. The number of orders per buyer also increased by 5.9% over the period, boosting revenue per buyer by 19.5% to €152.7, compared with €127.8 a year earlier.

The acceleration of e-commerce penetration, a consequence of the health crisis, has confirmed its effects in terms of the transformation of new buyers from the previous year into repeat buyers during this half-year.

The Group again achieved a high degree of customer satisfaction and delivery quality during this period, helping strengthen its repeat customer base (NPS[4] of 49%, up from 43% in H1 2020).

Operating income

(€ million) H1 2020 H1 2021 Variation
Net revenues 302.7 388.3 +85.6
Cost of goods sold 190.4 230.7 +40.3
Gross margin 112.4 157.6 +45.2
as % of revenues 37.1% 40.6% +3.5pts
Marketing* 7.7 10.9 +3.1
as % of revenues 2.6% 2.8% +0.2pt
Logistics & fulfilment 76.0 86.5 +10.5
as % of revenues 25.1% 22.3% -2.8pts
General and administrative expenses 30.3 35.2 +4.9
as % of revenues 10.0% 9.1% -0.9pt
Total current operating expenses 114.0 132.6 +18.6
as % of revenues 37.7% 34.2% -3.5pts
Current operating income -1.6 25.0 +26.6
EBITDA[5] 7.0 33.0 +25.9
o/w France 7.0 30.5 +23.4
o/w International 0 2.5 +2.5

* In accordance with AMF recommendations, the amortisation of intangible assets recognised during a business combination is presented under ‘Current operating income' as marketing expenditure.

H1 2021 gross margin increased sharply by €45.2 million to €157.6 million. Gross margin accounted for 40.6% of revenues, versus 37.1% in H1 2020. This 3.5 point increase is in line with that seen in 2020, validating the lasting impact of the strategic decisions taken in previous years, namely:

  • strict inventory control and more efficient returns management;
  • increase in the online sales gross margin due to greater business selectivity, the quality of the offers proposed and a transition of the purchasing model towards dropshipping;
  • ramp-up of high value-added growth drivers, in particular SRP Media;
  • controlled level of low-margin wholesales.

This record gross margin performance for the first half came on a 3.5 point reduction in operating expenses to 34.2% of revenues, compared with 37.7% a year earlier, despite a logic increase in absolute terms in line with strong revenue growth.

The Group continues to manage its operating expenses rigorously in order to maintain high operating profitability:

  • marketing expenditure maintained at a level close to that of the first half of 2020 at 2.8% of revenues, with targeted opportunities to acquire new customers. The good customer acquisition performance in H1 2021 is reflected in a good acquisition rate;
  • reduction in the weight of logistic expenses to 22.3% of revenues (down 2.8 points), notably in the absence of additional costs in 2020 related to transport in a tense health climate. The Group is reaping the rewards of the streamlining of its logistic chain (storage warehouses and subcontractors). The transition of the model to dropshipping has also reduced the flow of orders through the Group's logistic networks and in turn the associated costs. In addition, the ramp-up of the new automated warehouse allows the absorption of new volumes with associated economies of scale;
  • 0.9 point reduction in general and administrative expenses as a share of revenues thanks to control over the payroll and tightly managed hiring in line with specific needs to support business growth.

In this context, the Group achieved a performance in line with that recorded in the second half of 2020, with EBITDA for the first half of 2021 reaching €33.0 million, confirming the effectiveness of strategic initiatives on the Group's profitability.

After depreciation, amortisation and provisions, operating income before cost of share-based payments and other operating income and expenses amounted to €25 million, compared with a loss of €1.6 million for the same period in 2020.

Net income/(loss)

(€ million) H1 2020 H1 2021 Variation
Operating income before cost of share-based payments and other operating income and expenses -1.6 25.0 +26.6
Other operating income and expenses -3.7 -2.7 +1.0
Operating income -5.4 22.3 +27.7
Cost of financial debt -0.3 -0.4 -0.1
Profit before tax -5.7 21.9 +27.6
Income tax -0.9 -1.3 -0.4
Net income/(loss) -6.6 20.6 +27.2

Other operating income and expenses (€2.7 million net expense) comprise sundry non-recurring expenses totalling €1.3 million (disputes, fees, impairments, etc.) and €1.4 million in costs of share-based payments.

Financial expenses remained under control at €0.4 million and the Group recorded a tax charge of €1.3 million.

As a result, the Group's net profit was €20.6 million, an improvement of more than €27.2 million compared with H1 2020.

Cash flow items

(€ million) H1 2020 H1 2021
Cash flows related to operating activities 31.3 23.1
Cash flows related to investment activities -4.8 -6.6
Cash flows related to financing activities 42.8 -38.5
Net change in cash and cash equivalents 69.3 -22.0

Cash flow from operating activities was €23.1 million in H1 2021, with cash flow of €29.8 million. Working Capital increased over the period with the seizing of targeted firm stock opportunities linked to the health situation.

These cash flows largely financed the net cash outflows on capital expenditure, mainly in R&D, inherent to the Group's activity, amounting to €6.6 million over the period. As such, the Group generated a positive free cash flow[6] of €16.5 million in the first half of 2021, strengthening its net cash position.

In light of this strong operating performance and the strengthening of its financial structure, the Group decided to repay the full amount of its €35 million state-guaranteed loan in June 2021. Cash flows related to financing activities totalled €38.5 million, including €0.6 million in interest payments.

Balance sheet

ASSETS (€ million) 31/12/2020 30/06/2021   LIABILITIES (€ million) 31/12/2020 30/06/2021
Total non-current assets 215.1 212.0   Total shareholders' equity 177.0 198.1
Total current assets 265.7 238.1   Total non-current liabilities 80.9 74.6
o/w Inventory 60.9 72.1   o/w Financial debt 80.3 73.0
o/w Cash and cash equivalents 130.8 108.8   Total current liabilities 222.9 177.4
        o/w Financial debt 39.6 8.0
Total assets 480.8 450.1   Total equity and liabilities 480.8 450.1

Shareholders' equity stood at €198.1 million at 30 June 2021.

As at 30 June 2021, The Group has a solid gross cash and cash equivalents of €108.8 million. The repayment of the state-guaranteed loan in the first half reduced gross financial debt to €81 million as at 30 June 2021, 92% of which due in more than one year. Showroomprivé accordingly has a positive net cash position of €27.9 million.

Net financial debt included €17.3 million in lease liabilities (under IFRS 16) as at 30 June 2021. Without this accounting item, the net cash position would be €45.2 million.

The Group, which is continuing to reduce its debt, is in a sound financial position, enabling it to tackle the next stages of its roadmap with ambition and serenity.


This excellent first half confirms the Group's profitable growth trajectory and sets the stage for a strong year in 2021.

The Group is anticipating a slowdown in its business momentum in the third quarter, which could see a temporary change in trend based on a very demanding comparison base which could be amplified by the catch-up of orders between June and July in 2020 (cut-off effect) and a momentarily lower level of stock available in certain “non-fashion” segments, such as household appliances and electronics impacted by the shortage of electronic components. A return to a normalized level of the stock is expected once production and delivery capacities are fully restored.

With an offer regularly enriched and in complete harmony with the expectations of its target customer base, Showroomprivé remains perfectly positioned to take advantage of a favourable underlying trend linked to the growing and irreversible penetration of e-commerce in consumer habits. The Group accordingly intends to continue to actively pursue its development beyond the next quarter by leveraging:

  • the power of its platform sustained by a strong membership base;
  • continued action to attract and lock in major brands, particularly in the online businesses, in order to increase market share whilst controlling gross margin;
  • the transition of the purchasing model towards dropshipping;
  • continued development of its growth drivers, such as SRP Media, the new Marketplace, SRP Studio and a recovery in the Ticketing and Travel segment;
  • strict control and continuous optimisation of operating expenses. The Group will focus on managing inventory, continued streamlining of logistics and the further ramp-up of the new automated logistics warehouse.
Join the Showroomprivé Shareholders' Circle and benefit from exclusive advantages:

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Q3 2021 revenue: 21th october 2021


This press release solely contains summary information and is not intended to be detailed. This press release may contain forward-looking information and statements relating to the Group and its subsidiaries. These statements include financial projections and estimates and their underlying hypotheses, statements with respect to plans, to objectives and to expectations relating to operations that are still to come, to future revenues and services, and statements with respect to future performance. Forward-looking statements can be identified by the words “believe”, “anticipate”, “objective” or similar expressions. Even if the Group believes that the expectations reflected by such forward looking statements are reasonable, investors and shareholders of the Group are advised of the fact that the information and forward-looking statements are subject to numerous risks and uncertainties, many of which are difficult to predict and generally out of the control of the Group, which could imply that the effective results and events can differ significantly and in an unfavourable manner from those that are communicated, implied or indicated by this information and these forward looking statements. These risks and uncertainties include those that are advanced or identified in the documents filed or that are to be filed with the Financial Markets Authority by the Group (in particular those detailed in chapter 4 of the reference document of the Company). The Group does not take on any commitment to publish updates of the forward-looking information, this whether subsequent to new information, to future events or to any other element.

ABOUT showroomprive.com

Showroomprivé.com is a European player in event-driven online sales that is innovative and specialized in fashion. Showroomprivé proposes a daily selection of more than 3,000 partner brands over its mobile applications or its Internet site in France and in six other countries. Since its creation in 2006, the company has undergone quick growth.

Listed on the Euronext Paris market (code: SRP), Showroomprivé achieved a gross internet business volume[7] with all taxes included of more than 962 million euros in 2020, and net revenue of 698 million euros. The Group employs more than 950 people.

For more information: https://www.showroomprivegroup.com


Showroomprivé ACTUS finance & communication
Sylvie Chan Diaz, Investor relations Grégoire Saint-Marc, Investor relations
investor.relations@showroomprive.net showroomprive@actus.fr
  +33 1 53 67 36 94
Priscilla Le Minter, Communication Manon Clairet, Press Relations
priscilla.leminter@showroomprive.net mclairet@actus.fr
+33 1 76 21 50 16 +33 1 53 67 36 73



(€ thousands) H1 2020 H1 2021 Change
Net revenues 302,733 388,272 28.3%  
Cost of goods sold -190,360 -230,670 21.2%  
Gross margin 112,373 157,602 40.2%  
Gross margin as % of revenues 37.1% 40.6% +3.5pts  
Marketing1 -7,721 -10,868 40.8%  
As % of revenues 2.6% 2.8% +0.2pt  
Logistics & fulfilment -75,997 -86,511 13.8%  
As % of revenues 25.1% 22.3% -2.8pts  
General & administrative expenses -30,297 -35,234 16.3%  
As % of revenues 10.0% 9.1% -0.9pt  
Total Opex -114,015 -,132,614 16.3%  
As % of revenues 37.7% 34.2% -3.5pts  
Current operating profit -1,642 24,989 N.A  
Other operating income and expenses -3,726 -2,669 -28.4%  
Operating profit -5,368 22,319 N.A  
Net finance costs -354 -581 64.2%  
Other financial income and expenses 26 139 426.9%  
Profit before tax -5,695 21,878 N.A  
Income taxes -896 -1,317 47.0%  
Net income -6,591 20,560 N.A  
EBITDA 7,049 32,981 367.9%  
EBITDA as % of revenues 2.3% 8.5% +6.2pts  

1 In compliance with the recommendations of the AMF, amortization of intangible assets recognized upon business combinations is indicated in the “Current Operating Income” within marketing expenses

  H1 2020 H1 2021 Variation
Cumulative buyers (in thousands) 10,149 11,029 8.7%
France 8,023 8,700 8.4%
International 2,126 2,329 9.5%
Buyers (in thousands) 2,114 2,305 9.0%
France 1,718 1,868 8.7%
International 395 437 10.4%
Revenue per Buyers (€) 127,8 152.7 19.5%
France 131,2 155.1 18.3%
International 113,0 142.2 25.8%
Total orders (in thousands) 6,413 7,404 15.5%
France 5,229 6,000 14.7%
International 1,183 1,404 18.7%
Average Orders per Buyer (in number of orders) 3.0 3.2 5.9%
France 3.0 3.2 5.5%
International 3.0 3.2 7.5%
Average Basket Size 42.1 47.5 12.8%
France 43.1 48.3 12.0%
International 37.8 44.2 17.1%

1 Excluding Beautéprivée


(€ thousands) 31/12/2020 30/06/2021
Goodwill 123,685 123,685
Other intangible assets 51,341 50,131
Tangible assets 38,805 36,658
Other non-current assets 1,271 1,566
Total non-current assets 215,102 212,040
Inventory 60,924 72,066
Accounts receivable 20,307 16,203
Deferred tax assets 1,873 1,565
Other current assets 51,772 39,439
Cash and cash equivalents 130,833 108,840
Total current assets 265,708 238,114
Total assets 480,811 450,153
Long term financial debt 80,289 72,962
Obligations to personnel 147 147
Other provisions 439 607
Deferred taxes - 620
Total non-current liabilities   74,336
Short-term financial debt 39,593 7,989
Accounts payable 132,205 125,351
Other current liabilities 51,115 44,332
Total current liabilities 222,913 177,672
Total liabilities 303,788 252,008
Total shareholders' equity 177,023 198,145
Total liabilities and shareholders' equity 480,811 450,153


(€ thousands) H1 2020 H1 2021
Net income for the period -6,591 20,560
Adjustments for non-cash items 11,110 9,227
Cash flow from operations before finance costs and income tax 4,519 29,787
Elim of accrued income tax expense 896 1,317
Elim of cost of net financial debt 353 581
Impact of change in working capital 27,023 -7,828
Cash flow from operating activities before tax 32,790 23,858
Income tax paid -1,487 -746
Cash flow from operating activities 31,303 23,112
Impact of changes in perimeter - -
Acquisitions of property plant & equipment and intangible assets -4,893 -6,620
Changes in loans and advances 62 -338
Acquisition (disposal) of financial assets 1 -
Sale of tangible and intangible assets - 312
Net cash flows from investing activities -4,830 -6,646
Capital increase - 72
Transaction on own shares -45 -159
Increase in share capital and share premium reserves - -
Issuance of indebtedness 45,000 -
Repayment of borrowings -1,766 -37,821
Net interest expense -342 -647
Other flows from financing activities    
Net cash flows from financing activities 42,847 -38,546
Net change in cash 69,283 -21,993


(€ thousand) H1 2020 H1 2021
Net result -6,591 20,560
Am. of intangible assets recognized on the occasion of a business combination 567 567
Am. and dep. fixed assets 8,124 7,425
of which depreciation in Logistics and order processing 2,462 2,274
of which depreciation in General and administrative expenses 5,662 5,151
Cost of share-based payments 611 1,403
Non-recurring items 3,115 1,266
Cost of financial debt 354 581
Other financial income and expenses -26 -139
Income tax 896 1,317
EBITDA 7,049 32,981


(€ thousand) H1 2020 H1 2021
Gross Internet Sales 433,549 515,391
VAT -68,419 -82,123
Revenue Recognition Impact -71,164 -55,275
Non-Internet Revenue & Other 8,767 10,279
Net Revenues IFRS 302,733 388,272


(€ thousand) H1 2020 H1 2021
Gross Internet Sales 433,549 515,391
Other Services and Other Revenues 10,520 12,334
Gross Merchandise Volume 444,070 527,725

[1] EBITDA, according to the definition used by the Company, is obtained by deducting from net income: the amortisation of assets recognised following a business combination; amortisation and depreciation of intangible assets and property, plant and equipment; the costs of share-based payments, including the expense arising from expensing the fair value of bonus shares and stock options granted to employees over the vesting period; other non-recurring operating income or expenses, net cost of debt and other financial income and expenses, and the tax expense for the year.

[2] Gross Merchandise Volume (GMV) is the total amount of transactions invoiced, including all taxes. It therefore comprises gross online sales, including sales on the Marketplace, other services and other revenues.

[3] Excluding Beautéprivée.

[4] Net promoter score - indicator of customer loyalty

[5] EBITDA, according to the definition used by the Company, is obtained by deducting from net income: the amortisation of assets recognised following a business combination; amortisation and depreciation of intangible assets and property, plant and equipment; the costs of share-based payments, including the expense arising from expensing the fair value of bonus shares and stock options granted to employees over the vesting period; other non-recurring operating income or expenses, net cost of debt and other financial income and expenses, and the tax expense for the year

[6] Free cash flow is obtained by the sum of cash flow from operating activities and cash flow from investing activities

[7] Gross Merchandise Volume (GMV) is the total amount transactions invoiced, including all taxes. It therefore includes gross online sales, including sales on the Marketplace, other services and other revenues.

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Net income 2021 28,4 M 33,4 M 33,4 M
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P/E ratio 2021 11,4x
Yield 2021 -
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Mean consensus BUY
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Spread / Average Target 97,4%
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David Dayan Chairman & Chief Executive Officer
François de Castelnau Group Chief Financial Officer
Melissa Reiter Birge Independent Director
Olivier Marcheteau Independent Director
Marie Ekeland Independent Director
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