SRP Groupe S A : First half 2020 results return to positive EBITDA of Ä7 million and strengthened financial structure
07/27/2020 | 03:10am EDT
27 July 2020
FIRST HALF 2020 RESULTS
RETURN TO POSITIVE EBITDA OF €7 MILLION
AND STRENGTHENED FINANCIAL STRUCTURE
La Plaine Saint Denis, 27 July 2020 - Showroomprivé (SRP Group), a leading European online retailer specialising in fashion for the Digital Woman, has published its results for the first half of 2020 ended 30 June.
Against a more favourable backdrop for e-commerce in the second quarter, SRP Group began reaping therewards of its strategic decisions and2018-2020Performance Plan to optimise processes, as economic indicators improved
Return to growth in Q2 (up 19%), making up for the 20% decline in Q1
Strong business momentum since April (consumer shift towards e-commerce), which continued post-lockdown
Successful revitalisation of the offering (appeal, new brands)
Customer loyalty and a proven ability to attract new buyers through controlled investments in marketing
Return to positive first half EBITDA1 at €7 million, vs. a €23 million loss in H1 2019
Sharp increase in the gross margin to 37.1% (from 29.4% in H1 2019) thanks to strategic measures (increased selectivity of business, shift away from the firm purchase model towards conditional purchases and dropshipping, improved returns and inventory management) and the change of delivery terms during the confinement period
Optimisation of operating expenses, particularly marketing and logistics
First half net loss reduced by nearly €35 million to €6.6 million
Despite €3.7 million in non-recurring expenses (restructuring) and a €0.9 million tax charge
Strengthened financial structure by agreement with banks
Shareholders' equity of €146 million, to be strengthened through a c. €10 million capital increase
Gross cash and cash equivalents of €118.3 million, with a semester positive free cash flow of €26.5 million
Net borrowings reduced to €3.4 million (including €21.6 million lease liabilities under IFRS 16)
Performance continues to improve
Consistently strong positioning and business assets:
9th biggest French e-commerce website - base of 10 million members, +1 million new members in H1
Strong growth and profitability drivers identified
Continued transition of the purchasing model towards conditional purchases and dropshipping
Gradual ramp-up of the SRP Media contribution
Development of digital offers (Ticketing/Travel)
Operating expenses under control - Stabilised operational management
1 EBITDA, as defined by the Company, includes the net income before amortization of intangible assets recognized at the time of business combinations, the amortization of tangible and intangible assets, the non-recurring items, the cost of shares based payments including expenses from the issue of free shares and share options allocated to employees, net financial cost and other financial income and expenses as well as income taxes. EBITDA is not a measure of financial performance under IFRS standards and the definition of the term used by the Group may not be comparable to similar terms used by other companies.
H1 2020 KEY FIGURES
Total Internet revenues
as % of revenues
Current operating expenses
as % of revenues
Showroomprivé co-founders and co-CEOs Thierry Petit and David Dayan, said:
"Our first-half results have exceeded our initial expectations. We were able to step up our recovery in the second quarter thanks to a healthy combination of internal and external factors. While we undeniably benefited from a consumer shift towards e-commerce during the health crisis, we were also able to capitalise on a renewed and more attractive offering, thanks to business initiatives set up with our partner brands. We also focused on providing a more efficient service to our customers, which has helped increase customer satisfaction and grow our loyal customer base. Our growth momentum
Another highlight was of course the return to positive EBITDA in the first half, confirming the trend towards a gradual improvement in profitability. This growth is a key factor in the Performance Plan launched in 2018, as reflected by the gross margin increase and the reduction in operating expenses. The bottom line is still negative but has improved significantly. In addition to these encouraging results, our financial position has also been bolstered with net debt nearing zero, thanks to solid cash flow generation in the first half.
We have also secured medium-term financing thanks to renewed confidence from our banking partners, while our cash position will be further strengthened by the c. €10 million capital increase currently underway. All indicators are gradually turning green. However, we remain vigilant given the current environment, and aim to continue along the trajectory we've been following for the past few months."
DETAILED COMMENTS BY TYPE OF INDICATOR
Total Internet revenues
H1 2020 net revenues were stable compared to H1 2019 at €302.7 million, with Q2 growth of 19% offsetting the Q1 20% decline. Since April 2020, the Group has enjoyed a strong business recovery which continued post-lockdown, partly driven by the consumer shift towards e-commerce. Showroomprivé has been able to capture this momentum in e-commerce through a series of decisive strategic decisions:
The roll-out of attractive and updated offerings under the guidance of the new sales management, and the expansion of teams to offer a dynamic sales platform
Rapid adaptation of our purchasing and delivery conditions to palliate the constraints of the health crisis.
The Group also posted a high degree of customer satisfaction and delivery quality during this period, helping to strengthen its loyal customer base (NPS2 of 43%, up from 34% in H1 2019).
Online sales in France amounted to €255.1 million, up 2.5%, driven by the core online sales business in Q2 2020 and by the development of growth drivers such as SRP media. However, the health crisis curbed revenues from other non-core businesses by around €6 million.
International revenues fell 7.4% to €45.4 million, mainly resulting from a decrease in Saldi Privati revenues due to greater selectivity of offerings and an impact on the behaviour of local consumers during the health crisis.
Othernon-strategicrevenues, including non-internet sales, were down 47.2% year-on-year. This decrease is mainly due to a volume effect, as the Group decided to switch from a firm purchasing model to conditional purchases and dropshipping, resulting in fewer products sold through the physical sales channel (wholesale). This strategy aims to clear stock with the purpose of reducing the related logistical costs.
Key performance indicators (without Beauteprivee)
Cumulative buyers* (millions)
Buyers** (in millions)
of which loyal buyers***
in % of total buyers
Number of orders (in millions)
Revenue per buyer
Average Number of orders
Average Basket size (€)
All buyers who have made at least one purchase on the group's platform since its launch
Member who made at least one order during the year
Member who made at least one order during the year and at least one order during previous years
The number of buyers in the first half of the year was more or less stable, with a Q2 rebound of around 7% largely making up for the decline in Q1. This performance is in line with the continued optimisation of acquisition marketing investments.
However, the concentration of marketing efforts helped consolidate the loyal customer base at 1.8 million over the period, in line with measures aimed at boosting engagement, loyalty and brand preference. This base now represents 83% of the total number of buyers and generated 88% of Group revenues.
Furthermore, the brand's consistent appeal has helped the Group strengthen its base of first-time buyers, with around 360k new buyers in H1 2020, while sustaining a healthy average basket value in the order of €130.
2 Net promoter score - indicator of customer loyalty
Cost of goods sold
as % of revenues
as % of revenues
Logistics and order processing
as % of revenues
General and administrative expenses
as % of revenues
Total of current operational expenses
as % of revenues
of which France
of which International
*In accordance with AMF recommendations, the amortisation of intangible assets recognised during a business combination is presented under "underlying EBIT", as marketing costs.
H1 2020 gross margin increased sharply by €23.7 million to €112.4 million. Gross margin accounted for 37.1% of revenues, versus 29.4% in H1 2019. This 7.7 percentage point increase breaks down as follows:
+3.8 pp from 2019 inventory clearance and more efficient returns management;
+3.5 pp from the increase in the gross margin of online sales due to greater business selectivity and the shift away from a firm purchasing model towards conditional purchases and dropshipping. The change in delivery terms during the confinement period contributed 1.2 points;
-0.5pp related to the lack of activity on the travel due to the health situation;
+0.7 pp from the ramp-up of SRP Media;
+0.3 pp from improved wholesale conditions (fewer inventories from firm purchases).
This positive change in the gross margin vindicates the Group's strategic decisions. These developments were also accompanied by a €5.8 million reduction in operating expenses, (€6.6 million before depreciation and amortisation) in line with the objectives of the Performance plan launched in 2018. This optimisation includes:
a significant €4.4 million reduction in marketing expenditure,due to decreased marketing pressure at the beginning of the year and access to attractive advertising rates in the second quarter;
a €1.4 million decrease in logistics costs compared to H1 2019. The Group is beginning to reap the rewards of the gradual streamlining of its logistics chain (warehouses and subcontractors). The reduction was curbed by the increase in home deliveries during the lockdown, due to the closure of pick-up points;
stable general and administrative expenses. The impact of the savings measures implemented over the past year on payroll are still masked by the recognition of non-recurring expenses of around €2 million in H1.
Finally, the Group returned to positive EBITDA in H1 2020 at €7.0 million, versus EBITDA losses of €23.2 million in H1 2019 and €8.3 million in H2 2019, thereby confirming the trend towards a gradual improvement in profitability.
After depreciation, amortisation and provisions, operating income before cost of share-based payments and other operating income and expenses amounted to €1.6 million loss, nonetheless an improvement on H1 2019.
Operating income before cost of share-based payments and other operating income and expenses
Other operating income and expenses
Cost of financial debt
Other financial income and expenses
Profit before tax
Other operating income and expenses (€3.7 million net expense) comprise sundry non-recurring expenses totalling €3.1 million (disputes, fees, impairment loss linked to the discontinuation of a project) and €600,000 in costs of share-based payments.
Financial expenses remained under control at €0,3 million and the Group recorded a tax charge of €0,9 (CVAE business value-added tax).
Accordingly, the Group posted a net loss of €6.6 million, i.e. an improvement of close to €35 million versus H1 2019.
Cash flows related to operating activities
Cash flows related to investment activities
Cash flows related to financing activities
Net change in cash and cash equivalents
Cash flow from operating activities rose sharply to €31.3 million, compared to a €28.7 million outflow in H1 2019, because of a significant €27.0 million reduction in working capital requirement, improved operating earnings and a healthy EBITDA cash conversion ratio. The improvement in working capital was the result especially of a cyclical effect linked to the progression of the supplier position due to the level of activity in the second half of the year.
These cash flows largely financed net cash outflows on capital expenditure, which were limited to €4.8 million for the period. As
such, the Group generated a free cash flow surplus of €26.5 million, all of which was used to strengthen its cash position.
Cash flows from financing activities amounted to €42.8 million, including two new lines of credit granted by CAIDF (Caisse Régionale de Crédit Agricole Mutuel de Paris et d'Île-de-France) comprising a €35 million 90% state-guaranteed PGE loan, under the agreement signed with banking partners on April 29, 2020, and a second loan of €10 million.
ASSETS (€ million)
Total non-current assets
Total current assets
o/w Cash and cash
LIABILITIES (€ million)
Total shareholders' equity
o/w financial debt
Total current liabilities
o/w financial debt
Total liabilities and
Shareholders' equity stood at €146.1 million at 30 June 2020.
The Group had solid gross cash and cash equivalents of €118.3 million at 30 June 2020. Cash flow generation in the first half helped reduce net financial debt to €3.4 million at 30 June 2020, compared to €29.4 million at 31 December 2019.
Net financial debt includes €21.6 million in lease liabilities (under IFRS 16) at 30 June 2020. Without this accounting item, the Group would have posted positive net cash of €18.2 million.
Most of the gross financial debt is due in more than one year, reflecting the new financing arrangements and extension of maturities obtained from banking partners under the agreement signed in April.
The current capital increase is an integral part of the agreement with the creditors. For a maximum amount of €10 million, guaranteed by the founding directors up to 75%, this capital increase will strengthen the cash position.
The Group is therefore in a solid financial position that will enable it to embark on the next stages of its road map with confidence.
This press release solely contains summary information and is not intended to be detailed. This press release may contain forward- looking information and statements relating to the Group and its subsidiaries. These statements include financial projections and estimates and their underlying hypotheses, statements with respect to plans, to objectives and to expectations relating to operations that are still to come, to future revenues and services, and statements with respect to future performance. Forward-looking statements can be identified by the words "believe", "anticipate", "objective" or similar expressions. Even if the Group believes that the expectations reflected by such forward looking statements are reasonable, investors and shareholders of the Group are advised of the fact that the information and forward-looking statements are subject to numerous risks and uncertainties, many of which are difficult to predict and generally out of the control of the Group, which could imply that the effective results and events can differ significantly and in an unfavourable manner from those that are communicated, implied or indicated by this information and these forward looking statements. These risks and uncertainties include those that are advanced or identified in the documents filed or that are to be filed with the Financial Markets Authority by the Group (in particular those detailed in chapter 4 of the reference document of the Company). The Group does not take on any commitment to publish updates of the forward-looking information, this whether subsequent to new information, to future events or to any other element.
Revenue of the 3rd quarter of 2020: end October 2020
Showroomprivé.com is a European player in event-driven online sales that is innovative and specialized in fashion. Showroomprivé proposes a daily selection of more than 2,000 partner brands over its mobile applications or its Internet site in France and in six other countries. Since its creation in 2006, the company has undergone quick growth.
Listed on the Euronext Paris market (code: SRP), Showroomprivé achieved a gross business volume with all taxes included of more than 821 million euros in 2019, and net revenue of 616 million euros. The Group employs more than 950 people.