The unique watch, named Time for Decarbonization, has been created using fossil-free steel powder. After a quick detour to the
The first drop has been limited to 20 watches, with the aim to scale up production in
"With our industry's tradition of working with steel, it feels extremely exciting to take part in this transformation of the steel industry," says
"This watch is the first consumer product made using SSAB's fossil-free steel and it's great to see our efforts extend into a completely new area, increasing both our customer base and our possibilities to mitigate climate change" says
TRIWA, founded in 2007, is an acronym for Transforming the Industry of Watches. It believes a watch can be a statement symbol for change and creates watches with stories that transcend style, trends and status and chooses to work with innovative materials, organizations and ambassadors that care about creating a better world. With its mission Time for Change, TRIWA has previously launched Time for Peace watches made from recycled illegal firearms and Time for Oceans, made from recycled ocean plastic. In 2020, TRIWA made
The steel industry is responsible for about 7% of global CO2 emissions. With the aim to have fossil-free steel on the market in 2026, SSAB has taken the lead in decarbonizing the industry. The HYBRIT pilot plant, jointly owned by SSAB, mining company
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SSAB is a Nordic and US-based steel company. SSAB offers value added products and services developed in close cooperation with its customers to create a stronger, lighter and more sustainable world. SSAB has employees in over 50 countries. SSAB has production facilities in
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