Stagwell Inc. announced the next step in its expansion into Asia-Pacific via an affiliate partnership with Coconuts Media. The partnership meaningfully expands Stagwell's media investment in the region and adds a key partner with scaled content, production, and distribution capabilities to support global clients. Via the partnership, Stagwell and Coconuts will collaborate to offer clients a competitive mix of traditional and digital media services, advice on region-specific consumer trends including the high growth in social commerce sales in APAC, and scaled media placement and distribution opportunities informed by first-party data across the Coconuts Media network.

Additionally, Stagwell's agencies in the region – including Assembly, Allison+Partners, 72andSunny, Forsman & Bodenfors, Ink, and more -- will partner with Coconuts' in-house marketing agency, Grove, in collaborative pitches and marketing campaigns.