Standard Life Aberdeen plc is a United Kingdom-based global investment company. The Company's operating segments include Asset management and platforms, and Insurance associates and joint ventures. The asset management and platforms segment primarily relates to its asset management and platform businesses. Asset management and platforms segment include the Companyâ€™s three United Kingdom adviser platform businesses, which provide administration services to advisers: Wrap and Elevate which are Standard Life branded, and the Parmenion digital platform. Insurance associates and joint ventures segment comprises its life insurance associates and joint ventures in India (HDFC Life), the UK (Phoenix) and China (HASL). These businesses offer a range of pension, insurance and savings products to the Indian, UK, European and Chinese markets. Phoenix is also the life and pensions consolidator in Europe.