Starbox Is Releasing Its AI Personalization and Guidance Engine Powered by Starbox AI Calculation Engine and ChatGPT

Kuala Lumpur, Malaysia, March 31, 2023 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (Nasdaq: STBX) (the “Company” or “Starbox Group”), a service provider of cash rebates, digital advertising, and payment solutions, today is proud to announce the Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offering personalized recommendations and guidance.

The technology of the Engine allows Starbox to analyze a vast amount of user data to provide personalized recommendations and guidance to each individual merchant. Its AI-powered capabilities enable it to constantly learn and adapt to the user's preferences, making the experience more accurate and relevant with each interaction.

By leveraging the Engine, vast quantities of historical data generated by Starbox Group’s ecosystem may be analyzed, including merchant spending data, campaign participation, and external factors. By harnessing the power of AI, the Engine can create highly personalized campaigns for each merchant, tailored to the specific needs and preferences of their target audience. Additionally, the Engine may provide guidance to merchants on how to structure their campaigns based on targeted user traffic, allowing them to optimize their marketing efforts to improve their chances of reaching their marketing goals with greater efficiency.

Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox Group, commented, "Users are getting more and more sophisticated and demanding and as such, we are required to up our ante as well. The Engine developed by our high performing technology team uses advanced algorithms to analyze user data and generate personalized recommendations, insights, and guidance. It takes into account various factors such as user preferences, behavior patterns, context, and feedback to provide tailored solutions and improve user experience. This Engine is powered by the Starbox AI Calculation Engine introduced earlier in March 2023, which Starbox AI Calculation Engine provides high-speed and accurate calculations for effective decision-making. With the help of the Starbox AI Calculation Engine, the Engine is anticipated to be able to handle large volumes of data and generate real-time insights to help businesses make data-driven decisions.”

About Starbox Group Holdings Ltd.

Headquartered in Malaysia, Starbox Group Holdings Ltd. is a technology-driven, rapidly growing company with innovation as its focus. The Company is building a cash rebate, digital advertising, and payment solution business ecosystem targeting micro, small, and medium enterprises that lack the bandwidth to develop an in-house data management system for effective marketing. The Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants on its GETBATS website and mobile app. The Company provides digital advertising services to advertisers through its SEEBATS website and mobile app, GETBATS website and mobile app and social media. The Company also provides payment solution services to merchants. For more information, please visit the Company’s website: https://ir.starboxholdings.com.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:
Starbox Group Holdings Ltd.
Investor Relations Department
Email: [e-mail]

Ascent Investors Relations LLC
Tina Xiao
Phone: [phone]
Email: [e-mail]

Source: Starbox Group Holdings Ltd.

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