Starco Brands Announces Rob Floyd as Chief Mixology Officer
November 02, 2021 at 09:00 am EDT
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Starco Brands announced the appointment of Rob Floyd as Chief Mixology Officer. In his new role, Floyd will focus on the Whipshots??portfolio, conceptualizing cocktails and amplifying the playfully sophisticated experience for consumers. Debuting later this year, Whipshots??is a non-dairy, vodka-infused whipped cream that will add indulgence and luxury to any drink or party. Rob Floyd brings over 20 years of experience and a creative process that inspires the eyes and tastebuds. Floyd owns and operates a premier cocktail consulting and event hub dedicated to creating unforgettable beverage experiences. With three unique branches: Virtual Events, Consulting and Cocktail Theatre, Floyd takes a three-dimensional approach to crafting cocktails, relying on taste, technique and tale as the pillars of all recipes.
Starco Brands, Inc. is a consumer goods company. The Company operates in three segments: Starco Brands, Skylar, and Soylent. The Starco Brands segment is engaged in the development and sales of consumer goods products. The Starco Brands segment includes STCB, AOS, Whipshots Holdings and Whipshots LLC. The Skylar segment is involved in the sale of fragrances. The Soylent segment is engaged in the sale of nutritional products, mainly drinks. Its brands include Whipshots, the vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes; Winona, the indulgent theater-popcorn spray powered by air; Skylar, the fragrance that is both hypoallergenic and safe for sensitive skin; Whipshots; and Soylent, a non-dairy nutrition brand. It commercializes consumer products manufactured by The Starco Group (TSG). TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in verticals, including paints, coatings and adhesives, and household.
STARCO BRANDS, INC. 
