Starco Brands Collaborates with Deutsch to Relaunch Winona Pure Popcorn Butter Spray
October 26, 2018 at 08:00 am EDT
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Starco Brands and Deutsch have deepened their collaboration on new brand launches. Following the successful 2017 launch of Breathe(TM), the partners have now collaborated on a relaunch of the Winona Pure(R) Popcorn Butter Spray, the latest addition to the Starco Brands portfolio. As announced last April, Deutsch is Starco Brands' agency of record and a significant shareholder of Starco Brands. The agency was instrumental in the successful launch of Breathe, from designing, managing and translating market studies and focus groups, to accessing and utilizing data, to packaging design and the development of marketing materials, packaging design, marketing programs and focus group testing. Breathe's innovative position in the market has led to consistently rising sales and broadening distribution. Following The Starco Group's 2017 acquisition of Winona Pure, a line of non-GMO cooking and condiment sprays, Deutsch has spearheaded the redesign and rebranding of this behavior-changing and globally cutting edge Popcorn Butter Spray. This includes the redesign of the packaging, positioning and implementation of a new marketing plan.
Starco Brands, Inc. is a consumer goods company. The Company operates in three segments: Starco Brands, Skylar, and Soylent. The Starco Brands segment is engaged in the development and sales of consumer goods products. The Starco Brands segment includes STCB, AOS, Whipshots Holdings and Whipshots LLC. The Skylar segment is involved in the sale of fragrances. The Soylent segment is engaged in the sale of nutritional products, mainly drinks. Its brands include Whipshots, the vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes; Winona, the indulgent theater-popcorn spray powered by air; Skylar, the fragrance that is both hypoallergenic and safe for sensitive skin; Whipshots; and Soylent, a non-dairy nutrition brand. It commercializes consumer products manufactured by The Starco Group (TSG). TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in verticals, including paints, coatings and adhesives, and household.