State Street Corporation announced that Brenda Tsai has been appointed as the firm's new executive vice president and global chief marketing officer. Tsai will report to Julia McCarthy, executive vice president and global head of client experience for State Street. Tsai will oversee global brand and marketing strategy and execution including content, digital marketing, events, product campaigns and media relations.

Tsai will be responsible for leading the firm's global marketing team in accelerating customer acquisition and advancing State Street's brand. Tsai brings a wealth of experience from across the financial services, technology and manufacturing industries. She has been recognized for her proven track record of growing brands and modernizing marketing at Fortune 500 firms. Most recently, Tsai served as the chief marketing and communications officer at DXC Technology.

Prior to that, Tsai served as a chief marketing officer of Bank of New York Mellon, and as a managing director at General Electric. Earlier in her career, Tsai held numerous marketing leadership roles at Procter & Gamble.