Research found that advisers save an average 23.9 hours per week.
Performance, fees and platform availability drive advisers' managed accounts selection
Multi-asset class models remain the most widely used by advisers
Exchange Traded Funds (ETFs) account for 53% of managed account allocation
The 16th SPDR ETFs / Investment Trends Managed Accounts Report ('the Report'), which surveyed 946 financial advisers across
The Report showed advisers using managed accounts allocate, on average, close to three-fourths (71%) of clients' total assets into these accounts. Additionally, managed accounts advisers are directing a record 48% of new client inflows to managed accounts, setting a new high-up from 41% in 2024, reflecting the growing prominence of managed accounts as a primary investment structure.
This explains why funds under management (FUM) in managed accounts have surged 23.2% in the 12 months to
'The research also found that advisers using managed accounts for longer periods reported higher funds under administration (FUA), suggesting that longer-term adopters benefit from more profitable businesses compared to newer users.'
Performance is the most important factor when selecting a managed account
'Half of the financial advisers chose performance as the most important criteria when selecting a managed account, while availability on the main investment platform has now surpassed fees as the second highest priority,' added
Saving 23.9 hours a week by using managed accounts
This year, the Report again highlighted the time-saving efficiencies of managed accounts with 60% of advisers citing 'freeing up their time' as one of the main upsides of using managed accounts. Advisers reported they, or their support staff, save an average 23.9 hours per week as a result of using managed accounts in their practice, up from 22.8 hours a year ago, equivalent to approximately 1,243 hours saved each year.
Investment Trends CEO
'Each year more advisers are turning to managed accounts because they allow for a more holistic approach to wealth planning. The ability to tailor portfolios to meet the specific financial and lifestyle goals of clients is one of the leading reasons advisers are choosing to switch to managed accounts.'
'In fact, one in five advisers report being able to offer a more tailored service to clients due to the flexibility these accounts provide. As a result of time saving, 48% of advisers reported redirecting that time to enhance client relationships, while 26% are using it to acquire new clients,'
Increase efficiency by streamlining the number of managed account models
The Report showed that multi-asset class models are the most widely used, as 68% of advisers recommended the models in the past year. Additionally, the ability to achieve full asset allocation is a key reason advisers recommend managed accounts to their clients.
That said, this year advisers have reduced the number of models they recommend to clients from 18.2 in 2024 to just 12.1 this year.
SMAs remain the most preferred choice by advisers
The Report showed that 89% of advisers implement managed accounts with separately managed accounts (SMAs) on platform.
Managed account advisers leaned toward growth-oriented (65%) and risk-based (44%) strategies in the past 12 months, but a third remain uncertain which strategies they would use going forward, reflecting macroeconomic uncertainty.
Separately managed accounts (SMAs) on platform remain the most widely used structure to implement managed accounts. With 89% implementing managed accounts with an SMA on platform.
53% noted ETFs are the underlying products in their managed accounts.
The group of non-users remains substantial at 19%, however they are open to being persuaded by reduction in platform fees and better research.
1Source: IMAP/Milliman FUM Census, as at
ENDS
About managed accounts and model portfolios
Managed account is the general term that refers to the type of product or service where the underlying assets are owned by the investor but are managed or advised by a professional investment manager. Typically, Australian investors access model portfolios via managed accounts. Where the model portfolio is a collection of assets continually managed by wealth managers. Model portfolios employ a diversified investment approach to target a particular balance of return and risk or portfolio objective.
About
For over four decades,
*
(+)This figure is presented as of
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