Dodge announced Thursday at
The automaker's parent company,
"In 2024, Dodge will launch the world's first full battery electric muscle car," Dodge CEO
The announcement came a few minutes after Kuniskis said "Dodge will not sell electric cars, Dodge will sell American Muscle."
"So, if a charger can make a Charger quicker, we're in, and while that may sound like a nuance it's not, not to our customers anyways, because our customers purchase an experience, not a technology," Kuniskis said.
However, Kuniskis acknowledged there is a "limit" to what gas-powered vehicles can do.
"Our engineers are reaching a practical limit of what we can squeeze from internal combustion innovation," he said. "They know, we know, that electric motors can give us more, and if we know of a technology that can give our customers an advantage, we have an obligation to embrace it."
Kuniskis added that Dodge vehicles attract a high concentration of millennials with highest acceptance rate of EVs.
The automaker also announced electrification plans for several other brands with plans to invest at least
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