'I'm A Ram' campaign reinforces the values of the Ram brand while showcasing how the award-winning Ram 1500 and Ram heavy-duty trucks enable Ram truck owners to do more than they ever thought possible
Campaign features
Campaign spans across television, digital and Ram brand social media channels
Two of five new campaign spots, 'Neighbor' and 'Provider,' debut this weekend via broadcast during
An extended 60-second version of the recently debuted spot 'Anthem' will run on the brand's official YouTube channel
Additional campaign ads to debut throughout the year
Exclusive behind-the-scenes footage of 'I'm A Ram,' featuring
The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter. Two spots in the the new campaign, titled 'Neighbor'and 'Provider,' will debut via broadcast television this weekend during the
'Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands,' said
The campaign highlights the three MotorTrend Truck of the Year winners, the Ram 1500, Ram Heavy Duty and the Ram 1500 TRX, and showcases stories of Ram owners who set out to make a difference in their community, with the help of their Ram trucks.
Neighbor: 30-second
Provider: 30-second
Anthem: 60-second
In addition to the new broadcast placements, the campaign launch includes a behind-the-scenes conversation with
Additional 30-second spots will debut in the following weeks, complimented by 'I'm A Ram' social stories about owners who are making a difference in their communities every day.
The Ram Truck brand created the campaign in partnership with Highdive.
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab,
Ram continues to outperform the competition and sets the benchmarks for:
1,075 lb.-ft. of torque with
Towing capacity of 37,100 lbs. with Ram 3500
Segment first 1,000 lb.-ft of torque with
Payload of 7,680 lbs. with Ram 3500
Most luxurious:
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with
Most capable full-size off-road pickup - Ram Power Wagon
Ram 1500, America's most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
Most awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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