'Dodge represents quintessential American muscle through and through,' said
Indeed, the top purchase reasons for Dodge vehicles are overall exterior styling, being 'fun to drive' and overall power and acceleration. Challenger and Charger are coming off a strong 2020 with combined retail sales up 6% year-over-year. 2021 marks the year that Dodge is distilled to the highest levels of performance, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup.
The 2021 Dodge Durango is the Charger of the three-row SUV segment and raises the bar this year with updated exterior styling, a new interior with a Challenger-inspired cockpit and more performance than ever with six distinct models - SXT, GT, Citadel, R/T, SRT 392 and the new 710-horsepower Dodge Durango SRT Hellcat - the most powerful SUV ever.
Dodge muscle gets even stronger for the 2021 model year with the new 'Demon-possessed' Charger SRT Hellcat Redeye, the most powerful and fastest mass-produced sedan the world. Raising the bar to performance levels never seen before in a four-door family sedan, the Dodge Charger SRT Hellcat Redeye serves up 797-horsepower and 707 lb.-ft. of torque, plus a top speed of 203 miles per hour (mph), delivering the ultimate in high-performance, comfort and road-ready confidence as the world's only four-door muscle car.
The Dodge Challenger is the world's quickest, fastest and most powerful muscle car. While the record-setting Dodge Challenger SRT Demon was a one-year, limited-production build, the 807-horsepower Dodge Challenger SRT Super Stock is born from its successes and, for 2021 model year, is the halo of the Challenger lineup, outperforming the competition in the modern horsepower wars as the newest ultimate drag-racing muscle car.
Dodge continues to offer customization straight from the factory with unique appearance packages, a variety of different color stripes and wheel finishes, all-original badges and distinctive Dodge heritage colors, including Sinamon Stick, Frostbite and Hellraisin on Charger and Challenger models, all of which make Dodge vehicles unique and stand out on the road.
The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in shaping and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. The 2021 Brand Image Awards are based on consumer automotive perception data from
Founded in 1926,
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and
2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the '#1 Brand in Initial Quality,' making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider
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