Stingray Group Inc. announced that METRO Inc. has joined the Stingray Retail Media Network. Under the agreement, Stingray will be responsible for exclusive sales representation of all in-store digital audio advertising within approximately 1,100 METRO network of food stores under several banners in Quebec and Ontario including Metro, Metro Plus, Super C and Food Basics, as well as drugstores primarily under Jean Coutu and Brunet, Metro Pharmacy and Food Basics Pharmacy banners. Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey.

The addition of METRO network further extends the Stingray Retail Media Network's scale by enabling brands to reach customers through contextually relevant audio messages that are digitally ad-served (directly or programmatically) via Stingray's proprietary streaming media technology.