Hivestack announced the launch of an dynamic digital audio out of home (AOOH) partnership with Stingray. The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada. Audio out of home is an exciting emerging new channel that reaches audiences out of the home, complimenting a diverse omnichannel marketing mix and is now supported by verified audience measurement through COMMB.? Stingray will produce and dynamically insert retail-based digital audio ads across their streaming music network, leveraging the Hivestack Ad Server and COMMB audio-specific measurement. The hyper contextually-relevant brand messaging is complementary to the shopping experience, informing consumers of products that they might be interested in while providing advertisers an undiluted share of voice within a retail environment. The result is a new AOOH channel that has the unique ability to inform, inspire and influence lower funnel decision making at point of sale. This partnership will also provide Stingray with the opportunity to monetize digital audio inventory through the Hivestack supply side platform (SSP), enhancing yield management capabilities and diversifying revenue streams. AOOH provides unique benefits for advertisers looking to reach audiences as they are actively making purchase decisions, it is a complimentary addition to an omnichannel marketing mix.? When accessed programmatically and enhanced through data, it allows for brands to reach audiences in retail and grocery environments with more precision and ease.