STORA ENSO OYJ Whether doodling or taking notes at school or in a meeting handwriting still matters these days.
The increased interest in writing is having an impact on paper retail trends across
Handwriting is one thing we learn at school that we never forget. It is important for mental and physical development, not just when we are children, but throughout our lives. We use it to take notes, communicate ideas, create stories and to remind ourselves of things we need to do. But writing needs a medium, and that medium is mostly paper.
Digital learning environments and devices may be taking more room in school curricula, but the sacred union of pen and paper remains strong inside and outside the classroom. Perhaps surprisingly, people have increasingly rediscovered the benefits of handwriting - and it is also shown in consumer trends. Bullet journals, notebooks, Post-It notes, and other paper products do not simply help us manage our lives better, but they boost our memory, creativity and even mental health as well.
School and handwriting - a match!
At schools around
'Sixty to sixty-five per cent of our sales go to schools or stores that service schools,' says
He points out that even in
'A child cannot learn how to write or do maths via an iPad. It simply doesn't work the same way,' he emphasises.
In
In
Paper notebooks rule
One would think that you would need fewer notebooks for people in meetings, as minutes are recorded digitally. But that's not the case.
'Everyone wants to write down the bits they need to remember; we have never sold so many notebooks as we do today,'
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