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MarketScreener Homepage  >  Equities  >  NASDAQ OMX HELSINKI LTD.  >  Stora Enso Oyj    STERV   FI0009005961

STORA ENSO OYJ

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Stora Enso Oyj : - The mighty pen and paper why handwriting is still important in the digital age

10/09/2020 | 09:20am EST

Whether doodling or taking notes at school or in a meeting handwriting still matters these days.

The increased interest in writing is having an impact on paper retail trends across Europe.

Handwriting is one thing we learn at school that we never forget. It is important for mental and physical development, not just when we are children, but throughout our lives. We use it to take notes, communicate ideas, create stories and to remind ourselves of things we need to do. But writing needs a medium, and that medium is mostly paper.

Digital learning environments and devices may be taking more room in school curricula, but the sacred union of pen and paper remains strong inside and outside the classroom. Perhaps surprisingly, people have increasingly rediscovered the benefits of handwriting - and it is also shown in consumer trends. Bullet journals, notebooks, Post-It notes, and other paper products do not simply help us manage our lives better, but they boost our memory, creativity and even mental health as well.

School and handwriting - a match!

At schools around Europe, handwriting, paper notepads and exercise books still play a crucial and visible role. For example, Austrian paper product company FormatWerk sells most of its products to schools.

'Sixty to sixty-five per cent of our sales go to schools or stores that service schools,' says Thomas Riemer, co-owner of Formatwerk.

He points out that even in Finland, where education has moved towards a more digital school environment, people continue to buy as many school notebooks as they have always done.

'A child cannot learn how to write or do maths via an iPad. It simply doesn't work the same way,' he emphasises.

In Belgium too, the demand for paper products from schools, true wholesalers, has remained steady. 'Belgian schools supply exercise books to pupils so demand in education is driven by demographics,' says Michel Avonds, Aurora's Marketing Manager. He explains that they use scholastics paper from Stora Enso in a range of diaries, notepads, exercise books and other products.

In Germany, where the parents buy school exercise books for their children, there's a growing demand for high-quality paper products. 'Parents want to buy the best for their children,' points out Marc Bornschier, who is responsible for paper buying at Baier & Schneider in Germany.

Paper notebooks rule

One would think that you would need fewer notebooks for people in meetings, as minutes are recorded digitally. But that's not the case.

'Everyone wants to write down the bits they need to remember; we have never sold so many notebooks as we do today,' Thomas Riemer confirms from Austria.

Contact:

Tel: +358 (0)8 315 2655

(C) 2020 Electronic News Publishing, source ENP Newswire

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Financials
Sales 2020 8 566 M 10 245 M 10 245 M
Net income 2020 462 M 552 M 552 M
Net Debt 2020 3 059 M 3 659 M 3 659 M
P/E ratio 2020 22,9x
Yield 2020 2,54%
Capitalization 11 127 M 13 303 M 13 309 M
EV / Sales 2020 1,66x
EV / Sales 2021 1,57x
Nbr of Employees 25 000
Free-Float 74,5%
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Mean consensus OUTPERFORM
Number of Analysts 14
Average target price 14,62 €
Last Close Price 14,51 €
Spread / Highest target 13,8%
Spread / Average Target 0,76%
Spread / Lowest Target -23,5%
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Managers
NameTitle
Annica Bresky President & Chief Executive Officer
Jorma Olavi Eloranta Chairman
Seppo Matti Parvi Chief Financial Officer
Teemu Salmi Chief Information Officer
Hans Torgny Stråberg Vice Chairman
Sector and Competitors
1st jan.Capitalization (M$)
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