Storytel went live in Thailand. The launch strengthens Storytel's presence in the Asia Pacific region, where the company since previously has operations in India, Singapore and South Korea. Storytel has an audiobook production unit running in Thailand since 2019. By launching the app Storytel now opens up for audiobooks and e-books in Thai for a population of almost 70 million people. Storytel has been present in the Asia Pacific region since 2017, when the company launched its service in India. During 2019 Storytel extended its operation in the Asia Pacific region by also launching in Singapore and South Korea. As part of its launch, Storytel will run a booth at the Winter Book Festival at Samyan MitrTown from 10-20 December, which will offer customers and industry players a chance to see and discover its world of audio and e-books, in person. On 27 January next year Storytel will also introduce a host of well-known brand ambassadors.