Ströer : Commerzbank / ODDO BHF Corporate Conference

Commerzbank and ODDO BHF

Corporate Conference 2022,

Frankfurt

September 8th, 2022 | Ströer SE & Co. KGaA

Agenda

1 2 3

Group Update

Financials

Outlook

2

Results 6M 2022

m€	6M 2021	6M 2022	▲
Revenues	Reported growth	685.9	810.0	+18%
Organic growth(1)	+9.2%	+18.4%	+9.2%pts
EBITDA (adjusted)	180.2	220.3	+22%
EBIT (adjusted)	47.7	87.6	+84%
Net income (adjusted)(2)	27.1	58.0	>+100%
Operating Cash Flow	120.2	149.9	+25%
Capex	37.6	66.3	+76%

Note: New organic growth calculation with 12 months delayed recognition of acquisitions (applied from fiscal year 2022)
(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations	3
(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes

Diversified OoH Business across Sales Channels and Industries

Heterogeneous client structure makes OoH business highly resilient*

local

national

60%

• 58,000 clients

40%

• 1,000 clients

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

	Personal Care		Beverages		Telecommunications
	Finance		Food		Automotive
	Public Corporations		Health & Pharmacy		Transport & Logistics
	Gambling / Bets		Tourism		Art, Culture & Entertainment
	Gastronomy		Online Portals		Logistics / Parcels
	Construction Industry		Groceries (Classic)		Discounter
	Commerce Misc		Energy		House & Garden Equipment
	Leisure & Sports		Textiles & Clothing		Fairs / Exhibitions
	Other Stores		Computer & Office		Body Care
	Consumer Electronics		Forestry & Hunting		Cleaning
	Capital Goods		Industrial Consumables

Key Takeaways from H1

1. Local business completely unimpressed from uncertainty and inflation
2. Unchanged momentum for DOoH (i.e. driven by flexibility & digital integration)
3. July & August orderbook: mid to high single digit growth against very strong PY summer
4. "Normal" orderbook status for September to December fueled by diversified customer base

Source: Ströer Data, * Averg. OOH Germany 2019 - 2021

4

Accelerated Digitization of Out-of-Home Infrastructure

Impressive combined D-OoHNet Reach

City	Combined net	GRPs
	reach in %
Berlin	60.9	444
Hamburg	82.7	946
Munich	65.6	795
Cologne	77.9	832
Frankfurt	60.5	487
Stuttgart	77.6	1,050
Düsseldorf	70.2	547
Essen	64.6	512

National broadcast offer:

Public Video RON (Station, Mall, Infoscreen, Roadside, City, City Tower), 1 week, 10 sec. spot, Ø ad pressure

65%

D-OoH net reach in top 10 cities

Source: performance data from data fusion of PV Leistungsstudie Ströer 2022 and coverage for PV Roadside/PV City/PV City Tower from ma 2021/ OoH Update; Adults14+

5