STRÖER SE & CO. KGAA Trading Update Q2 2021
June 24th, 2021 | Ströer SE & Co. KGaA
Development of monthly OoH Revenue: 2021 vs. 2020/2019
Strong Dynamics since Easter | excellent June | July/August with good Visibility
Out of Home Media Segment: 2021 vs. 2020
in %
150
Trend early May
Trend mid of June
100
50
0
-50
Lockdown 2020
Lockdown 2021
-100
Jan | Feb | Mar | Apr | May | Jun |
Out of Home Media Segment: 2021 vs. 2019
in % 20
Trend early May
10 | |||||
Trend mid of June | |||||
0 | |||||
-10
-20
-30
-40
Lockdown | |||||||
-50 | 2020 | ||||||
Lockdown 2021 | |||||||
-60 | |||||||
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug |
Rapid Recovery similar to 2020: fully in line with declining Infection Rates and increasing Vaccination!
2
Public Life on the Way to the old Normal
Overall positive Dynamics, i.e. for (Programmatic) Public Video
Infection & vaccination figures1 | Public Video revenue total2 |
7-day-incidence
<100
7-day-incidence
<35
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 | ||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 | ||||||||||||||||
week | week | ||||||||||||||||||||||||
Infection | Vaccination | 2019 | 2020 | 2021 | |||||||||||||||||||||
Touchpoint mobility3 | Progammatic Public Video revenue2 | |||
100% mobility 2019/2020
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 | ||||||
week | week | ||||||||||||||||||||||||
Roadside | Public Video | 2019 | 2020 | 2021 | |||||||||||||||||||||
Source: 1Robert Koch-Institut, www.rki.de; 2 Full Year Orderbook; Ströer data; 3Location data by placense | 3 |
Q2 Expectations: OoH strong Momentum, 'PLUS' with dynamic Growth
Besides more Restrictions of public Life than PY: Group Revenue ~ +42%
OoH Media | Digital & Dialog Media | DaaS & E-Commerce | ||||||
(incl. Public Video)
01110110
10101010
10010011
11010110
vs. PY | Trend early | Trend mid of | vs. PY | Trend early | Trend mid of | vs. PY | Trend early | Trend mid of |
May | June | May | June | May | June | |||
Q2 | +40-50% | ~50% | Q2 | +35-40% | >40% | Q2 | +30% | ~35% |
- Cross-annuallockdown from November to May/June leading to restrained pre- bookings
- National sales and public video with growing dynamics WoW since Easter
- Decreasing infections and ending lock- down pushing i.e. June bookings
- Portals (i.e. t-online) and especially AdSales (3rd party inventory) strong and vs. softer comps
- Dialog business (contact centers) overall around 10-15% organic growth vs. tough comps
- Door-to-Doorbusiness very strong and vs. weak comps (sales stop in Q2/2020)
- Statista on track of historic CAGR with very strong performance around +50% (but also against softer comps)
- Asam sustainably outperforming pre- COVID-growth, growing around +25- 30% vs. a very strong prior year quarter fueled by i.e. E-commerce
Outlook for Q2 on the basis of Index (IX) versus prior year (PY) | 4 |
Ströer Group - Updated Q2 Outlook
For the second quarter, we expect our group revenue around 42% above prior year,
EBITDA growing around 70% and
our OoH business back on pre Covid level in June and the summer months.
5
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Stroeer SE & Co. KGaA published this content on 24 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2021 05:06:07 UTC.
