Sun Pharmaceutical Industries Limited announced that one of its wholly-owned subsidiaries has launched a novel ophthalmology treatment, CEQUA, in India for patients who have Dry Eye Disease (DED) with inflammation, a commonly occurring condition. CEQUA is the first dry eye treatment available in India that is delivered with nanomicellar (NCELL) technology. The prevalence of DED in India is higher than the global prevalence and a large regional study pegged India's prevalence at 32%, of which 90% were affected with moderate/severe DED2.

In the same study, hours of Visual Display Terminal (VDT) usage (television, smartphones, computers, tablets, laptops) or "screen time" significantly correlated with the severity of DED. Another study has projected that the prevalence of DED is likely to increase to 45% in India's urban population by 20303.