Suning.com has launched a new home appliance trade-in scheme during its inaugural 2021 Product Upgrade Conference held on March 30 in Beijing. The new plan will see Suning.com subsidize 500 million product trade-ins and offer free home appliance testing and maintenance services. In fact, Suning.com pioneered home appliance trade-in services starting in 2005. In 2009, when China introduced a national trade-in policy for home appliances, Suning.com responded immediately by further updating its services including setting up a reservation hotline and offering specialized consulting services in its brick-and-mortar stores. In the same year, China's first batch of customers who benefited from the national trade-in policy were mostly Suning.com users. More than a decade on, the first batch of home appliances to benefit from the scheme are nearing the end of their product life-cycle ?" ushering in a new opportunity for the trade-in market. Seamless cross-category upgrades, delivered in just one hour During the conference, Hou Enlong, president of retail at Suning.com, unveiled the latest version of Suning.com's 3C home appliance trade-in plan. Consumers can enjoy a streamlined upgrade process that encompasses old appliance removal, new appliance installation, price comparison, improved customer experience and more. As part of its scheme, Suning.com will complete the delivery of a new home appliance while simultaneously removing the old appliance. This saves customers from needing to wait for a replacement machine or organize their own appliance removal. The scheme also supports cross-category trade-ins, which enables customers to swap an existing appliance in one category with an appliance in another, such as trading in a fridge for a washing machine. With tens of thousands of stores nationwide, Suning.com can realize trade-ins in just 60 minutes. Customers can place an order online and enjoy rapid delivery to their doorstep, or head to their nearest store and complete the trade-in ?" both in as little as one hour. Suning.com also instantly completes a one-click valuation of the old appliance, then directly deducts this from the price of the new model for a seamless trade-in. Suning.com has launched a new home appliance maintenance service in tandem with its trade-in scheme.