Super Retail Group announced a planned transition in the executive leadership of the Macpac outdoor adventure retail business, with Alex Brandon leaving his role as Macpac Chief Executive Officer. Experienced retail executive Cathy Seaholme, currently General Manager Retail Operations at Priceline Pharmacy and the former General Manager of The Body Shop's Australian operations will lead Macpac and join the Super Retail Group Leadership team, with effect from 25 October 2021. Mr. Brandon was appointed as Macpac's Chief Executive Officer in 2012 and continued in the role after Super Retail Group acquired the business in 2018.