A L O T T O L O O K F O R W A R D T O

Annual Report and Accounts 2021

  • Original & Vintage (Front cover)

↓ Superdry Studios

Superdry Code

We are firmly on the journey to turn the brand around, and our clear and ambitious strategy will help deliver this. What inspires people has changed, and where they find inspiration has shifted too, leading to the need to be product and design-led in all that we do.

We are making it easier for customers to navigate our product range according to their style preferences through our five collections:

Original & Vintage

4

Superdry Studios

6

Superdry Code

8

Superdry X

10

Performance Sport

12

Contents

Strategic Report

Governance

Financial Highlights

3

Board of Directors

84

Chair's Statement

3

Chair's Governance Review

86

At a Glance

14

Corporate Governance Report

87

Business Model

16

Nomination Committee Report

93

Covid-19 Statement

20

Audit Committee Report

97

Chief Executive Officer's Review

23

Directors' Remuneration Report

104

Strategic Framework

26

Directors' Report

124

Key Performance Indicators

28

Inspire Through Product & Style

30

Our Financials

Engage Through Social

34

Independent Auditor's Report

129

Lead Through Sustainability

36

Group Statement of Consolidated

143

Sustainability Report

40

Income

Make It Happen

44

Balance Sheets

144

Our People

48

Cash Flow Statements

145

How We Manage Our Risks

56

Statements of Changes in Equity

146

Non-Financial Information Statement 67

Notes to the Group and Company

148

Section 172 Statement

68

Financial Statements

Chief Financial Officer's Review

75

Five Year History

201

Notice of Annual General Meeting

202

Shareholder Information

212

Visit us online at:

corporate.superdry.com

2

Superdry plc Annual Report 2021

Financial Highlights

Group Revenue (£m)

£556.1m

YoY Movement (21.1)%

2021

556.1

2020

704.4

2019

871.7

Statutory (loss)/profit before tax (£m)

£(36.7)m

YoY Movement (78.0)%

2021

(36.7)

2020

(166.9)

2019

(89.3)

Basic EPS

(44.0)p

YoY Movement (74.8)%

2021

(44.0)

2020

(174.9)

2019

(124.2)

Adjusted (loss)/profit before tax* (£m)

£(12.6)m

YoY Movement (69.9)%

2021

(12.6)

2020

(41.8)

2019

38.0

Adjusted basic EPS* (p)

(19.4)p

YoY Movement (55.4)%

2021

(19.4)

2020

(43.5)

2019

32.4

Closing Net Cash*

£38.9m

YoY Movement 6.0%

2021

38.9

2020

36.7

2019

35.9

  • 'Adjusted' and 'Net Cash' are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are calculated is included in note 36 to the Group and Company Financial Statements.

Chair's Statement

Welcome to Superdry plc's Annual Report for FY21. I was appointed Chair on 29 April 2021 and I am excited to work with another global brand. During my first few months in post, I have spent time with fellow Board members and senior colleagues at Superdry (as far as restrictions have allowed), familiarising myself with Superdry's business model and operations.

I would like to take this opportunity to thank former Chair, Peter Williams, for his work with the Board and Superdry from April 2019 to April 2021. I would also like to thank all of my new colleagues at Superdry, at our Head Office and in our stores and locations worldwide, for their continued hard work and commitment during this difficult and extraordinary year.

The ways in which the Covid-19 pandemic have impacted our customers, colleagues, suppliers and operations during FY21, and how we have responded to those

challenges, have been set out on page 20. The crisis encouraged the Executive Team to sharpen the strategy, accelerating reviews of digital platforms and of operations across all channels, enabling Superdry to emerge from the pandemic in a good position to drive the strategy forward. I invite you to read about our new strategy, led by Superdry's founder and CEO, Julian Dunkerton, and the Executive Team, in the Strategic Report on page 26. On page 36, you can find out more about our sustainability ambitions and on page 68, about the ways in which Superdry's stakeholders have been considered as part of the Board's decision making and strategy. There have been changes at Executive Committee and Board level during FY21, which you can read about in the Corporate Governance Report, which starts on page 87. Our financial results are presented from page 129.

As the Executive Team starts to implement our new strategy, there is a lot of work to be done, but there is also a lot to look forward to.

Peter Sjölander

Chair, Superdry plc

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Superdry plc Annual Report 2021

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Disclaimer

Superdry plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 September 2021 08:01:06 UTC.