Naturalness, health, and climate-friendliness play an increasingly significant role in food and beverages. Premium products are also becoming more important. These findings revealed the current version of the Trendscope(TM) metanalysis, which
The Trendscope(TM) metanalysis provides comprehensive information on trends as well as five dedicated reports for the beverages, culinary, dairy, snacks, and sweet categories. These show items, such as trend manifestations, product examples and emerging flavors and ingredients.
"Trendscope(TM) allows us to continually observe consumer behavior and to examine current trends," says
Various methods of analysis combined
Trendscope(TM) relies on a combination of different methods of analysis. The qualitative research contains a metanalysis of consumer reports, start-up screening and social media listening. The quantitative research comprises a metanalysis of existing studies and market reports as well as surveys related to consumer behavior and mindsets. This goes hand in hand with an analysis of global urban hot spots. For this,
This combination of analysis makes it possible to precisely decode and validate trends. The tool's global scope also allows to tailor trends to regional specifics. Based on this,
Twelve consumer trends identified in four clusters
The "Premium Indulgence" cluster represents a third trend. Brands drive it that meet ethical as well as environmental criteria. Personalized offerings are also getting increasingly important. The "Emotional Discoveries" cluster is ultimately concerned with navigating the effects boosted by the pandemic. The coronavirus pandemic has led many people to spend more time at home, and they are looking for ways to elevate this experience. They prefer comforting tastes that provide both a sense of security and taste adventures for their inner child.
"The coronavirus pandemic accelerated the development of trends and strengthened existing consumer wishes," says Jago. "Trendscope(TM) allows us to understand the changing demands and to react to them. Using our technological expertise, we can develop the corresponding taste, nutrition, and health solutions for our customers' products."
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