Synchrony  and Sweetwater announced an extension of their strategic partnership to further transform Sweetwater's financing program. The Synchrony and Sweetwater partnership will focus on driving growth through enterprise data sharing and the digital transformation of payment solutions. Sweetwater will continue to incorporate Data Share and Synchrony's Direct to Device and PreQualification capabilities as part of the company's private label credit card program, simplifying the application and purchase process.

Data share enables enhanced personalization and credit decisioning. Direct to Device is an easy and secure way for Sweetwater to send a credit application directly to a customer's mobile device through email or text, while PreQualification allows customers the ability to check credit eligibility without impacting their credit score. Together these capabilities provide a seamless, private, and secure customer experience to apply for credit.