Company System1 Group PLC

SYS1

GB00B1GVQH21

Advertising & Marketing

Market Closed - London S.E. Other stock markets 11:35:07 2024-04-19 am EDT			5-day change	1st Jan Change
490 ^GBX	0.00%		0.00%	+66.10%

Apr. 16	System1 revenue jumps; Pathfinder amends deal	AN
Apr. 16	Earnings Flash (SYS1.L) SYSTEM1 GROUP Reports FY24 Revenue GBP30M	MT

Business Summary

System1 Group PLC is a United Kingdom-based marketing decision-making platform provider. The Company provides marketing and market research consultancy services. The Company predicts and improves marketing effectiveness. It provides research results, and insight and consultancy on those results that are required on arguably three marketing questions for its customers: Advertising effectiveness, Brand effectiveness and Innovation effectiveness. The Company has three main product lines, Comms, Brand and Innovation. The Companyâs principal operating subsidiary is System1 Research Limited. Its other subsidiaries include System1 Agency Limited, System1 AdRatings Limited and other. System1 Agency Limited provides advertising agency services. System1 AdRatings Limited provides subscription access to marketing effectiveness data.

Number of employees: 143

Sales per Business

GBP in Million	2022	Weight	2023	Weight	Delta
Communications (Ad Testing) 67.8 %	15	62.1 %	16	67.8 %	+6.18%
Innovation 16.5 %	6	23.2 %	4	16.5 %	-31.02%
Brand (Brand Tracking) 15.7 %	3	13.7 %	4	15.7 %	+11.35%

Sales per region

GBP in Million	2022	Weight	2023	Weight	Delta
Americas 40.3 %	9	37.5 %	9	40.3 %	+4.26%
United Kingdom 38.0 %	8	32.9 %	9	38.0 %	+12.34%
Rest of Europe 16.0 %	5	22.7 %	4	16.0 %	-31.52%
APAC 5.7 %	2	6.9 %	1	5.7 %	-19.55%

Managers

Managers	Title	Age	Since
John Victor Kearon FOU	Founder	59	06-09-18
James Gregory CEO	Chief Executive Officer	-	-
Christopher Patrick Willford DFI	Director of Finance/CFO	61	20-04-19
Robyn di Cesare CTO	Chief Tech/Sci/R&D Officer	-	-
Mark Beard CTO	Chief Tech/Sci/R&D Officer	-	-
Jon Evans PRN	Corporate Officer/Principal	-	19-08-31
Emma Cooper HRO	Human Resources Officer	-	03-12-31

Members of the board

Members of the board	Title	Age	Since
Rupert Cortlandt Spencer Howell CHM	Chairman	67	21-02-14
Conrad Bona BRD	Director/Board Member	55	22-08-31
Sophie Tomkins BRD	Director/Board Member	55	18-06-10
Christopher Patrick Willford DFI	Director of Finance/CFO	61	20-04-19
John Victor Kearon FOU	Founder	59	06-09-18
Philip Machray BRD	Director/Board Member	53	22-05-26
James Gregory CEO	Chief Executive Officer	-	-

Share class

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	13,226,773	7,232,716 ( 54.68 %)	547,844 ( 4.142 %)	54.68 %

Shareholders

Name	Equities	%	Valuation
John Victor Kearon 22.23 %	2,818,235	22.23 %	15 M p
Investmentaktiengesellschaft für langfristige Investoren TGV 10.35 %	1,312,547	10.35 %	7 M p
CHAPTERS GROUP AG 5.521 %	700,000	5.521 %	4 M p
Stefan Barden 5.188 %	657,736	5.188 %	3 M p
Lombard Odier Asset Management (Europe) Ltd. 4.760 %	603,476	4.760 %	3 M p
MSA Capital GmbH 4.732 %	600,000	4.732 %	3 M p
Herald Investment Management Ltd. 4.575 %	580,111	4.575 %	3 M p
Ruffer LLP 4.496 %	570,000	4.496 %	3 M p
Motley Fool Asset Management LLC 4.059 %	514,609	4.059 %	3 M p
University of Notre Dame 3.944 %	500,000	3.944 %	3 M p