Distribution of branded merchandise has been an increasingly popular method of cultivating loyalty to consumer brands since the 1980s. Through licensing agreements to third-party manufacturers and distributors, firms could reap the benefits of offering official branded merchandise (e.g., protection against trademark infringement, unprecedented opportunities for brand visibility) with minimal capital outlay.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4f2bdc14-9bee-4d5a-8729-ca22dd50257f.
Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.
At this time, the Company anticipates that it will begin offering the TAAT™ branded merchandise items listed below in Q1 2022. The TAAT™ merchandise range will be available for purchase by smokers aged 21+ anywhere in
Initial TAAT™ Merchandise Collection for Q1 2022
- Circular ashtrays with notches for holding TAAT™ sticks
- Reusable carrier (“tote”) bags
- Reusable water bottles
- T-shirts (Men’s and Women’s)
- Hooded sweatshirts (Unisex)
- Embroidered
Yupoong “Snapback” adjustable-size hats (Limited quantities for Commemorative Edition)
The Company will also be producing branded TAAT™ lighters, which will not be sold online through TryTAAT for safety reasons. The TAAT™ lighters are intended for distribution as promotional goods for smokers aged 21+ in stores of TAAT™ retailers as well as at live events where TAAT™ has a presence.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5889f8b4-9bc0-4083-91ca-fb866d37c4c7.
Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.
TAAT™ Chief Executive Officer
Sources
1 - http://content.time.com/time/magazine/article/0,9171,33124-1,00.html
2 - https://www.npr.org/templates/story/story.php?storyId=97136501
3 - https://cancercontrol.cancer.gov/sites/default/files/2020-06/m19_4.pdf (Page 7)
4 - https://www.cbsnews.com/news/valentino-goes-after-the-less-rich-shopper/
5 - https://www.mcs.com/en/pages/chi-siamo
6 - https://www.gq.com/story/streetwear-is-making-cigarette-logos-cool-again
On behalf of the Board of Directors of the Company,
TAAT™ GLOBAL
“Setti Coscarella”
For further information, please contact:
TAAT™ Investor Relations
1-833-
investor@taatglobal.com
THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.
About TAAT™ Global
The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in
For more information, please visit http://taatglobal.com.
References
1 British American Tobacco - The Global Market
Forward-Looking Statements
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential launch of the TAAT™ merchandise collection in Q1 2022 and availability in all
The statements in this news release have not been evaluated by
This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.
Statement Regarding Third-Party Investor Relations Firms
Disclosures relating to investor relations firms retained by TAAT™
Picture 1
The commemorative edition of the TAAT™ Yupoong “Snapback” hat, pictured above in a desert area of southern Nevada , is among the branded TAAT™ merchandise offerings to be made available to smokers aged 21+ in the United States through TryTAAT (http://trytaat.com) beginning in Q1 2022.
Picture 2
The Company plans to begin offering a range of branded TAAT™ merchandise including items pictured above starting in Q1 2022. Goods such as apparel, ashtrays, carrier bags, and reusable water bottles will be available for smokers aged 21+ in the United States to purchase on TryTAAT (http://trytaat.com) beginning in Q1 2022. Lighters with the TAAT™ logo will also be produced for promotional usage with smokers aged 21+ in settings such as stores of TAAT™ retailers and live event exhibits.
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