TAAT Lifestyle & Wellness Ltd. announce that its flagship product TAAT™ will be available for purchase online by the majority of smokers aged 21+ in the United States through the Company’s e-commerce portal, which is scheduled to launch at 9:00 am EST on Wednesday February 17, 2021. Through the Company’s online shop, cartons of TAAT™ Original, Smooth, and Menthol can be purchased by smokers aged 21+ and shipped to addresses in eligible1 jurisdictions. As of December 2020, TAAT™ is available in chain and independent tobacco retailers across the state of Ohio, with successful performance to date. As announced in the Company’s January 29, 2021 press release, 60% of tobacco retailers who carried TAAT™ for three or more weeks have placed reorders for the product. In a press release dated January 12, 2021, the Company also announced that TAAT™ Menthol was the first variety to be sold out and reordered. By accelerating the availability of TAAT™ in new U.S. markets, the Company anticipates it could seed interest among smokers aged 21+ as a method of prioritizing new regions in which to distribute TAAT™ at retail. Online sales of TAAT™ are intended to complement retail placements made and managed through CROSSMARK as part of the Company’s scope of initiatives to gain market penetration in the United States. The Company has undertaken extensive development work on the TAAT™ online store, which began in Fourth Quarter 2020. Key considerations in planning the online store included layout optimization for desktop, tablet, and mobile web browsers, as well as the implementation of mechanisms to confirm that visitors are at least 21 years of age. The Company’s estimations have concluded that based on the smoking incidence rates in each of the jurisdictions in which TAAT™ can be purchased online, the TAAT™ online store stands to avail the product to the majority of smokers aged 21+ in the United States, including Ohio where TAAT™ is currently sold at retail. Insights gathered from online sales of TAAT™ through the Company’s e-commerce portal could prove useful in shaping near-term launch initiatives in new markets. With retail distribution rollouts of TAAT™ in other U.S. states planned to occur over the course of 2021, the Company believes that opportunities exist for making cross-channel observations between online and in-store sales with regard to purchasing tendencies of smokers aged 21+ through a given channel. By enabling TAAT™ to enter new markets in the United States near-instantly through e-commerce, the Company believes it could penetrate the tobacco category in the United States even more rapidly.