Target Corporation announced the hire of Prat Vemana as executive vice president, chief digital and product officer. Vemana will join Target Oct. 31 as a member of Target's leadership team, reporting to Chief Guest Experience Officer Cara Sylvester.

In this role, he will oversee Target's digital business, including site merchandising, user experience, digital operations and product, and Target+, the retailer's growing online third-party marketplace. Additionally, Vemana will provide key support for Target's industry-leading product teams across the company by bringing a holistic view to the retailer's overall product strategy. Vemana joins Target from Kaiser Permanente, where he served as senior vice president and chief digital officer and led its enterprise product management and experience teams. During his time at the company, he advanced and accelerated its digital strategy by modernizing its platforms to migrate, deploy and manage applications with greater speed and agility.

His work included implementing critical consumer experience enhancements like the redesign of the company's mobile app and launching same-day home delivery for its pharmacy business. Prior to joining Kaiser Permanente, Vemana held digital leadership positions at The Home Depot and Staples.