Tata Communications offered `Bandwidth-on-Demand' (BoD) feature on Ethernet services, delivering flexibility, improving end-user experience, and bringing cost efficiency. This enables enterprises to self-provision additional capacity on a pay-as-you-go model to meet short term bandwidth needs conveniently through a self-service customer portal. With this feature, Tata Communications powers enterprises to move closer to achieving their digital-first ambitions. The new BoD feature helps customers dynamically manage, scalable and resilient Data Center (DC) connectivity. Ethernet network is built upon the strong foundation of Tata Communications DC ecosystem infrastructure, providing seamless connectivity and maximum coverage across the DC clusters in India with multiple diverse routes. Tata Communications Bandwidth-on-Demand feature on Ethernet services caters to industries such as: IT, ITES and the Service sectors get the flexibility which increases capacity to handle cloud backups and data replication services. · BFSI during scheduled data migrations and back-ups. eCommerce and retail which benefits by managing network performance during annual or periodic `big' sales days campaigns. Media services to enhance their workflows for efficient event-based remote production.