Tata Consultancy Services is expanding its strategic partnership with SBI Cards and Payments Services Ltd. to power the latter's next leg of digital transformation. The new engagement is built on a decade-long partnership. In the run up to SBI Card's blockbuster IPO in 2020, TCS had helped the company transform its core cards sourcing platform and digitized a significant portion of the process.

The future-ready, agile platform personalized customer experience and helped boost sales and retention. During the COVID-19 crisis when social distancing norms were affecting customer interactions, TCS worked closely with SBI Card to implement video KYC and e-signature features to fully digitalize its cards sourcing process. This entire digitalization project was complex, considering the integration touchpoints between these new technologies and the SBI Card-owned Sales24 platform, which is used for new account originations.

TCS will further digitalize and transform the online onboarding processes to enable a faster turnaround and frictionless experience which is expected to drive greater customer satisfaction. In addition, it will enable SBI Card to further expand its e-card issuance, delighting end customers and giving it a competitive edge in the market.