Tata Consultancy Services Limited Announces AI-Powered TCS TwinXTM Now Available on Google Cloud
October 12, 2021 at 06:31 am EDT
Tata Consultancy Services announced that TCS TwinXTM, an Artificial Intelligence (AI)-powered enterprise digital twin platform for risk-free business simulations, is now available on Google Cloud. TCS TwinX combines cutting-edge research on AI and actor-based modeling to help envision, experiment, and execute business decisions through a digital twin-based simulator. It creates a digital twin of the enterprise's entire value chain i.e., customers, products, processes, partners, and resources along with their interrelationships. Once modelled as twins, TwinX enables enterprises to simulate behavior in response to decisions. The solution empowers business stakeholders to experiment and evaluate their decisions by testing multiple hypotheses before zeroing in on the right one. TCS TwinX can simulate hypotheses in several strategic areas such as new product launches, media mix and campaign design, customer lifetime value maximization, value chain optimization, business growth and transformation, fraud control and management, and risk analysis and mitigation. TCS TwinX is being adopted by forward-thinking enterprises across several industries such as communications, media and information services, banking and finance, consumer packaged goods, manufacturing, and logistics, to accelerate their customer journeys, improve go-to-market strategies, prevent churn, manage customer value, prevent fraud, and build and rollout networks.