TCM Group A/S (CPSE:TCM) agreed to acquire a 45% stake in Celebert.dk for DKK 29 million on July 6, 2021. The initial acquisition of 45% of Celebert plus the inclusion of the kitchn.dk activities will require an investment of a maximum of DKK 29 million for TCM Group, including an earn out element. TCM Group will merge its e-commerce activities in kitchn.dk with the activities of Celebert. As part of the agreement with Celebert, TCM Group will acquire an option to acquire the remaining 55% of the Celebert/kitchn.dk business at a later date.