Tech Mahindra Ltd. announced a long term partnership with the Worlds Best University for Sport, Loughborough University. Over the last sixty years, Loughborough University has made an outstanding contribution to the world of sport. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations. The partnership is centred on the collaborative development of sport innovation and sport technology to create new opportunities for research and enterprise. This collaboration aims to include: The advancement of diversity and sustainability in sport. Opportunities to progress sport through 5G, augmented reality (AR) and virtual reality (VR). Research into how sport is being played and will be played in the future. The future development of how sport is being consumed and will be consumed. Sport innovation acceleration, including the scale up of emerging companies.