Ted Baker entered into agreements with Al-Futtaim and MAP as Territory Licence Partners for MENA and Indonesia respectively, further delivering on the strategic priority of driving digital and asset light growth. The Al-Futtaim agreements now include eCommerce and means that MENA will be Ted Baker's first full omni-channel territory operated by a licence partner, with complete integration of the Retail, eCommerce and Wholesale channels. The enabling of full omni-channel services is a key pillar of the Group's transformation plan and alongside the launch of the new eCommerce platform from the end of First Quarter 2021 marks further progress in creating an even better customer proposition. Licence partnerships are a key component of Ted Baker's three-year transformation plan which is designed to deliver a more profitable, more cash generative and higher return on capital employed business. Retail, Wholesale and eCommerce licence agreement with Al-Futtaim for the MENA region. This new strategic partnership builds on the strength of the existing relationship between Ted Baker and Al-Futtaim, which has an excellent understanding of the Ted Baker brand having operated the Retail licence in MENA for more than 13 years. Under the terms of the new 10-year agreements, signed on {10 March 2021]], Al-Futtaim will also have the Wholesale and eCommerce rights for the MENA region. Al-Futtaim currently has 24 Ted Baker stores and concessions across Bahrain, Egypt, Qatar, Saudi Arabia and UAE. Granting the eCommerce and Wholesale rights in addition will bring all revenue streams together in MENA and further strengthen the customer experience of the Ted Baker brand in the region. Specific benefits to customers will include alignment of pricing and promotions across channels, and an improved eCommerce proposition with shorter delivery times, and ship-from-store and click-and-collect services. Al-Futtaim uses its local knowledge and expertise to support brands to replicate their values, ethos, culture and commercial success in its own territories. Established in the 1930s, Al-Futtaim now partners with more than 200 of the world's leading brands in MENA.